Maximum Real Estate Exposure in Massachusetts


As a top Massachusetts Realtor, one of the things I am constantly keeping aware of is how to make sure my clients properties and my business itself are marketed to the fullest. There are so many Realtors that don’t pay any attention to SEO or Social media. Anyone who uses social media and has an understanding of SEO knows that it takes a lot of time and effort.

There are many so many Real Estate agents that just don’t want to bother with it. Their mantra when marketing a home for a client is I will put it in the multiple listing service (MLS) and hopefully it will sell. Not this guy! In order to be the best in your field you have to stay two steps ahead of the competition. My repertoire consists of using multiple blogs and websites to draw traffic to my clients homes.

Real Estate SEO Maximum Real Estate Exposure is a combination blog/website that I designed with the intent to provide my clients with online Real Estate exposure they could not find anywhere else. In the Real Estate industry the internet has become a dominant search tool for those who are looking to purchase a home. Survey after survey says that over 90 percent of all buyer’s find their next home by doing some kind of online search.

Real Estate Exposure Via Google Searches

As a Realtor who always tries to stay up to speed with the latest innovations and technology, I recognized this trend years ago when search engines started to become a popular vehicle for folks to find a home. As a casual observer one of the clear signals of how the Real Estate business started to evolve was the move away from print media. If you looked at a newspaper five years ago on a weekend it would be filled with Real Estate advertisements. If you look at that same newspaper today there is barely anything there.

Clearly print media is not the place people go when they are searching for a home. The internet changed all of that! A buyer looking to purchase Real Estate today will more than likely do one of two things when they are first starting to look for a home. Most buyer’s will either go to one of the popular Real Estate search portals they have heard about like,, or will do a Google search and punch in something like the town, state and the word Real Estate or homes for sale. A buyer may also find the address of a property they are interested in and just punch that address into Google.

Search engines have revolutionized the Real Estate industry because consumers are now empowered with most of the information they need at their finger tips. Years ago when I got into business this was not the case. Back in the 1980’s Realtors were the gatekeepers of info. When a buyer started their home search they typically would give their search criteria to their Real Estate agent and based on those needs and wants the Realtor would suggest the properties they should look at.

Today on most occasions they exact opposite occurs. Buyer’s today will more often than not tell the Realtor they are working with what properties they would like to visit. The Internet changed how the Real Estate industry works and how a Realtor conducts their business.

As a home seller this makes it vital that your home looks it’s absolute best online. There are vast differences in what Realtors do to market properties. Unfortunately many seller’s find out the hard way that all Realtors are not created equal. If you want to maximize your chances of selling your home for the most money in the least amount of time, you are going to want to make sure you have hired the very best to represent you. Just like any other industry there are some very good agents and some you may find do not live up to anywhere near your expectations.

As a home seller one of the most important things a Realtor should focus on is the presentation of the property. You should expect that the photography the Realtor provides is outstanding. There should not only be an abundance of pictures taken of both inside and out but the quality should be exceptional as well. This is an area you do not want to skimp on.

You have one chance to make a great first impression online. You should also expect that the description of your home is well written and depicts accurately all the best features you would like to emphasize to a buyer. Lastly buyer’s today love video as a medium for looking at homes. You should make sure the Realtor you choose has some kind of video presentation. In a sea of competition you want to make sure your home stands out from the crowd.

Exposing Real Estate Through Social Media

Using Social Media For Real Estate Once the photography is done and the ink is dry on the descriptions of your home a web savvy Realtors job has just begun. While search engine exposure is vitally important, the next area you can’t discount is all the social media tools that are at a Real Estate agents disposal. Without a doubt the number one tool in for creating maximum online exposure is a well indexed Real Estate blog.

A blog forms the back bone of all of my social media efforts. A good way to describe a blog is a mini website for a property. With a blog you can do almost anything you can think of. What I like to do is create a place where buyer’s can visit and find out just about anything they would want to know about a property I am marketing. You will see exceptional descriptions, photography, a link back to my website, a video tour and an embedded Google map showing the exact location of the home. See Walden Woods Milford Massachusetts for an example of the type of marketing I am referring to.

Once you have the content in put together you then start work on your social media campaign. Some of the places you will find my clients properties exposed besides my own websites and blogs include: Google+, Facebook, Twitter, Linkedin, Youtube, Active Rain, Daily Motion, and Pinterest.

The combination of search engine optimization (SEO) and social media are very important part of any Realtor who expects to be at the pinnacle of their industry. Without a doubt having well optimized websites and blogs have been one of the biggest factors in my success as a Real Estate agent.

If you are thinking of selling your home or condominium we represent sellers in the following communities scattered in and around the Metrowest area including Ashland, Bellingham, Blackstone, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northboro, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge.

Whether you are selling a condominium under a 100,000 or a million dollar plus home we treat everyone the same. We expect that our marketing is going to be top notch.


About the author: The above Real Estate information on Maximum Real Estate Exposure was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-625-0191. Bill has helped people move in and out ofmany Metrowest towns for the last 27+ Years.

You can see my Google+ Business page for Maximum Real Estate Exposure here.