Doing search for Metrowest MA Real Estate

It is a fact that 90% of all home buyers start their search for a home online. The days of buyers using newspapers and magazines as a viable means to find a home are over!

Keeping this in mind, the goal of any Realtor that is worth their commission is to make darn sure the vehicles they are using to market a clients property come up in Google for local keyword searches. This would include a well indexed website and Real Estate blog!

If you are selling a home in the Metrowest Massachusetts area the kind of search terms you can expect a buyer to use to find property are the city, state, and the word Real Estate or homes for sale.

For example here are a few highly competitive Real Estate search terms you could expect a buyer to punch into Google:

Ashland MA Real Estate

Holliston MA Homes for sale

Hopkinton MA Homes

Metrowest MA Real Estate

These are the types of the most competitive search terms for Real Estate. There are companies that pay optimization experts thousands of dollars to make sure they are on the 1st page of Google for these search phrases.

Why? The reason is simple….this is how consumers search for homes! This is why when you do a Real Estate search you are going to find all the national players such as,,,, Yahoo Real Estate, ect. These people pay big money to get onto the 1st page!

When an individual Realtors website gets onto the 1st page guess what happens? That Realtor generates quite a bit of consumer traffic!

It makes a lot of sense to hire a Realtor that is going to give your home massive amounts of exposure online!

Take a look at the video below and see how powerful my website ( covering all of the Metrowest area and beyond has become in Google and other search engines.

There is not another Realtor in the area that provides their clientele the kind of internet exposure I do!

Besides my website here is all the other sites I market on as part of my Metrowest Massachusetts Real Estate marketing. In 2010 which was generally regarded as a very tough year for Real Estate, I was ranked the #3 RE/MAX agent in Massachusetts. Part of this success was attributable to the online exposure my website and multiple Real Estate blogs provide.


About the author: The above Real Estate information on picking a dominant online Metrowest MA Realtor was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Mendon, Upton, Hopedale, Medway, Franklin, Framingham, Grafton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, and Douglas.