Social Media Accounts Bill Gassett
If you know me at all then you know I am a huge fan of social media! Using social media is a must for smart Realtors who have a blog that is used for sharing their expertise. My blog is the foundation for everything I do online. All of my active social channels revolve around my main blog site that is found at RE/MAX Executive Realty. The site is well known as the Massachusetts Real Estate Exposure blog. This is where I share my best real estate content. Once a new article goes live the work has just begun. The content needs to be discovered by others and one of the smartest ways to do this is through social media. There are endless places to share content but I am going to share what I feel is some of the best. These are all of the place where you can find me online. Social media exposure is important not only for me but my clients as well. There is no question that social media is a communication medium that is not going away any time soon!
Social Media Channels You May Not Know About:
Storify is a social media channel I added to my repertoire in 2014. Storify allows you to magnify your content by making pages that emphasize a topic you would like to discuss. The beauty of Storify is how you are able to move content from an endless supply of sources into a page you create on your topic. You can see Bill Gassett Storify for a look at my profile. This is a place you will be seeing me using more in the coming year. I use the site to highlight great real estate content whether it is mine or other terrific real estate bloggers. You can see an example of Storify in action by checking out some of the top towns to buy real estate in Massachusetts. These are all communities in which I sell real estate in the Metrowest area which is about 30-40 miles West of Boston. These are a compilation of reviews found in one Storify page.
List.ly is just an exceptional tool! What List.ly allows you to do is create lists surrounding any subject. What I have been doing is putting some of the best real estate content into lists which can then be shared. There is no question that people love lists. If you look at some of the most popular blog posts they usually feature some kind of list. You can see my profile at Bill Gassett List.ly. To give you an idea just how cool List.ly can be see this list I have created that highlights the top real estate blogs for 2015. This is a list of some of the best real estate bloggers I know. Nearly everything these people publish is exceptional.
If you are not using Scoop.it then you are missing out on a fantastic opportunity to make your content more visible. Scoop.it is one of the most popular content curation tools available. With Scoop.it you can share any article you find and then add your own two cents to what it is about. In other words Scoop.it allows you the opportunity to share great content but to also include your voice with the post. You can see my profile at Bill Gassett Scoop.it. I have three channels on Scoop.it including, real estate, social media and SEO. My Scoop.it real estate channel is in fact featured with a gold badge because the content has been well received. Click the link and check out how to use Scoop.it to put a charge in your real estate content for the coming year.
Rebelmouse is frankly a place I am just starting to investigate. I know a lot of people who are using it to expand their contents visibility. I will be spending some time in the near future to not only improve the look of my page but to use the site as it should be. Until then you can check out my profile at Bill Gassett Rebelmouse. Hopefully I will get this one down and you will see some of my best real estate and social media content. I have done one post over at Rebelmouse that features some of the real estate reviews for Massachusetts towns that I have done on other social platforms.
Tumblr is a site that I am just starting to get my feet wet with. Tumblr is unique in that it is both a social media site and blog all wrapped into one package. You can see my profile at Bill Gassett Tumblr. I expect that in the coming year to be using Tumblr more to share some of my better real estate content.
Another cool option for content curation is Bundlr. As a Realtor, you are trying to create as many different types of content as you can, so you can hit the widest audience. This means sharing great photos, exciting videos, and of course your blog articles! documents.
Bundlr allows you to collect all of your content into one convenient “bundle”. You can even create a bunch of different bundles on different themes or topics of interest. Here is a specific topic bundle I created on why sellers don’t need open houses. You can see numerous articles on this topic all in one place!
Another example is a review of all the towns in which I sell real estate. Here is a bundle of articles that include community reviews for real estate in Massachusetts. Bundlr allowed me to share information on some of my top service areas including Hopkinton, Holliston, Milford, Ashland, Franklin, Grafton, Bellingham, Southborough, Westborough and others.
Bundlr also offers a pay feature, where you can make some of your bundles private – useful for sharing with a particular real estate client, but not the world. You can also display your bundles on your website without any Bundlr branding, and you get access to statistics on who visits your content and where they come from. Want to see my Bundlr profile? This is everything I have shared to date in one convenient place.
Pearltrees is another cool content sharing platform that can best be described as a visual bookmarking site. Pearltrees is designed to let you collect all of your interests into one place, including web pages, photos, videos and more. As you can see from my Pearltrees account I have used it to gather a number of my best real estate articles. It allows you to organize all of this in a natural fashion, dragging and dropping into different categories.
Pearltrees works for Realtors because it lets you bring all of your different content into one place, and to organize that content exactly how you want it. Pearltrees also lets you explore the “trees” of other members, which can give you a bunch of ways to gather new content for your needs. If you see someone who has a home design category, for example you can dive in and pull out a bunch of ideas for your own business.
The Active Rain/Trulia site in one of the most well respected social sites in the real estate industry. The Active Rain platform allows you to have a blog where you can share your content. Years ago it was where I cut my teeth as a real estate blogger. I have since moved on to having my own blog as previously mentioned above but this is a great place to start as a blogger. In addition to having a blog, Active Rain also provides a profile page where you can share everything about yourself as well as sharing some of your content you would like to feature. You can see my profile at Bill Gassett Active Rain. The Active Rain site is a must have channel for a real estate agent to use.
Resaas is a social media site that is specifically set up for those in the real estate industry. It is the new kid of the block as it just went live this past year (2014). The concept behind Resaas is to share re-blasts out to others in the real estate field. While most of the members in the site share real estate listings, I like to share my best content. You can see my real estate profile at RESAAS Bill Gassett. In order to see what a re-blast looks like you can see an example of one I did on home inspection problems that may be missed. This is an article that can be found on Maximum Real Estate Exposure that I wanted to be seen by a different audience.
About.Me is more like a social page than it is a social network. This however is a great place for a real estate agent to create a page. You are able to right a quick summary about your business and the site allows you to have three do-follow links. You can see my profile page at Bill Gassett About.Me. If you are a Realtor make sure you create a detailed page and link to your main website and possible some of your best real estate articles you would like to feature.
Quora is well known as a site where people answer your questions. What you may not know is that Quora also allows you to have a blog where you can share your expertise. I have created a few posts over at Quora but plan to do more in the coming year. This is a great place to connect with a different audience of people that might not otherwise find your content. You can see my profile at Bill Gassett Quora. Remember when posting your real estate content not to duplicate your efforts. Use the blog to link back to your original content but don’t copy and paste what you have already written. See an example of a quick post about local real estate on Quora. The site is also excellent for answering questions in your area of expertise.
Bag The Web
Bag The Web is another content curation site that is super simple to use. The premise of Bag The Web is like others that have already been mentioned above such as Bundlr and Listly. With Bag The Web you are sharing “bags of content”. It is as easy as taking a link and dropping it into the site. Like any other content marketing platform it is important to not duplicate your original article title. Make sure you change the title when adding it to the site. Pay careful attention and take the time to write a detailed description of the article. Make people understand what the topic is about and why they should read it. You can see my profile at the site by visiting Bag The Web Bill Gassett. You will notice some of my better real estate articles along with posts I have written about social media.
Main Stream Social Media Sites:
Google+ is easily one of my favorite social sharing channels. You can see my profile at Google+ Bill Gassett. Obviously the fact that it is a social channel owned by Google should be a no-brainer for real estate agents to join. At the present time I have 31,000 plus followers which makes my content very visible when sharing at Google+. One of the other better features of Google+ is the fact there are communities you can join to share your expertise. There are in fact a number of real estate communities at Google+. One of the most popular is one that I started the first day they were released by Google. If you are a Realtor I would encourage you to join. If you just love reading great real estate content by all means join as well.
Pinterest is another social channel that I absolutely love. Pinterest works perfectly for the real estate industry because of how visual it can be. One of the things that has been very successful for me is creating exceptional graphics that go with all of my real estate articles. You can see my Pinterest Bill Gassett for a look at my profile. Pay attention to the fact that I have personal boards as well as real estate group boards that I have joined. A group board gives you the opportunity to have your content be seen by far more people.
Twitter is a social site that I spend quite a bit of time on throughout the day. At the present time I have over 20,000 Twitter followers. Twitter is a great place to get your message out quickly. I use the Buffer App to set up a schedule every morning. I will put together all the real estate articles that I would like tweeted throughout the day. This is a great time saver expecially when you know it will be hard to get on and participate at a given moment in time. Buffer is an excellent tool that works super well with Twitter. You can follow me at Bill Gassett Twitter. If you enjoy real estate, social media and SEO these are the topics I primarily share.
Linkedin is yet another great social channel that can expand the reach of your content. Keep in mind Linkedin is set up strictly for business professionals to it is not a place to be sharing pictures of your cat. With Linkedin you can share content to your profile. What most people fail to realize is the fact that Linkedin has some exceptional real estate groups to share content with. Some of my favorites include The Real Estate Professionals Group where I happen to be a moderator and Inman News. If you would like to follow me check out Bill Gassett Linkedin. The vast majority of what you will see from me are real estate related articles.
Facebook is my least favorite social media platform. One of the things that annoys me about Facebook is their constant restriction of content being seen by people that should see it. If I make a post on Facebook I expect everyone that follows me and is a friend to be able to see it. Unfortunately that is not the case. Facebook has changed the site so that if you really want your content to be seen you must pay them. No thanks! There are too many other places that are equally effective. Never the less here is my profile Bill Gassett Facebook. You can expect to see real estate along with occasional personal posts.
Slideshare is a great place to re-purpose your content. With Slideshare you can make visuals of content you have created elsewhere. People love visuals and Slideshare allows you to do just that. I plan on using Slideshare more in the coming year as it is an excellent place to curate your content. You can see my profile at Bill Gassett Slideshare. If you want to see an example of a real estate slideshare check out the one I created for Bellingham Massachusetts. This is a slideshare that was created from a real estate community page found on Maximum Real Estate Exposure.
Stumbleupon is yet another social channel where your content can be found. Stumblers all across the globe share great content daily. Stumbleupon is a favorite among most social sharing tools. You can see the real estate content I have shared on my profile at Bill Gassett Stumbleupon. If you have never used Stumbleupon it an excellent social media site to add to your repertoire.
Popular Book Marking Sites:
Delicious is an under utilized social media site. It is a bookmarking channel where you can share all the best content you find. I share every one of my posts into delicious along with other terrific content I find. This is something all Realtors should be doing but don’t. How do I know this? Anytime I have written a guest post or have been mentioned on another persons site I bookmark it. Most of the time I am the only one who has bookmarked it. This means the original author has not bookmarked their own site – a mistake! Here is my profile Bill Gassett Delicious. Make sure you check out some of my best real estate bookmarks!
As you can see there are quite a few places that a real estate agent can enhance their social media presence. If you have a real estate blog these are must use sites for your content marketing efforts!
A second bookmark site I use is called Diigo. I use this site to put all of my top real estate articles as well as others that I find interesting. It is a site worth using to organize the best content. You can see my profile of posts at Bill Gassett Diigo. Just another site to add into your social media mix.
Hopefully by now the light bulbs are going off in your head and you realize there are a lot of places where a real estate agent can have a social presence. Content marketing is a critical aspect of having your best real estate articles become more visible online. I would encourage anyone reading to follow a similar blueprint that I have outlined here!
About Bill Gassett: The above Real Estate information on Real Estate social media profiles was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at firstname.lastname@example.org or by phone at 508-625-0191. Bill has helped people move in and out of many Metrowest towns for the last 27+ Years.
Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!
I service Real Estate sales in the following Metrowest MA towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.
This is the best, most informative article on social media I have seen. I have never heard of most of these sites! I have something new to add to my list of “Things I Need To Do In 2015”. I DO have a couple questions though if you wouldn’t mind: Do you update ALL of these sites daily? Do you update the same thing/articles on each of the sites when you do or do you rotate?
Thanks again for opening my eyes to what is available to us out there in the worldwide web!
Mark I am glad you enjoyed the article. There are a lot of social media channels that a real estate agent utilize for content marketing. I do not post in all of these sites daily other than the main social media channels such as Google Plus, Twitter, Pinterest, etc. The other sites would be more like a weekly rotation.
Another great article Bill. Very informative. I’m still learning the social media thing but your posts are a great guide.
Awesome – I going to spend some time on your suggestions. Thank you for sharing!
This article is absolutely MUST read! Extremely informative. With 2015 just starting – this article help me to create new plan for real estate advertisement, as “new year resolution”, not to mention gave me fresh “energy” to work hard(er) – Thanks Bill
Truthfully, my head is swimming! Great article, I think I just need to walk before I run on blogging. Want to do this, still not certain where to start. I’m saving this article and Will pick one of these to do this week and then start adding.