From tech tools that maximize and optimize your sales and marketing effects, to tools that allow you to simply get more done in less time, there is a myriad of technology software, apps, and tools at the disposal of real estate agents.

If you are one of those people who shy away from technology, you no longer have the luxury to do so. Embrace it and experience the wonders it can do for your business.

Some apps such as Dropbox are quite popular and are used by most real estate agents, and others, although quite useful, are not often used.

Here is a list of tools that you definitely should consider using if you want to dominate your market:

1. Mortgage calculator


This is quite an essential tool that you should have in your arsenal. This free app allows you to understand the repayment process and requirements a mortgage will need.

This app factors in a number of important parameters to provide the most accurate calculations, and tells you what your monthly or bi-weekly mortgage payments will be and your future payoff date as well.

Instead of going through taxing computations, this app makes your life easy. It is also very user-friendly and easy-to-use.

2. Curb call


Curb Call is a cool tool because it allows you to conduct your business on demand. Buyers use the app to find out the homes/properties that interest them.

Once they have a list of interested homes, they can go to Curb Call and set up a showing on the app. You can track these showings and meet up with the prospects to showcase your property.

No hassle of going after people to check out your listings, instead rich high potential leads come right to your phone and all you need to do is follow up on them.

3. Yesware

You can use Yesware to track your emails.

The cool thing is, instead of stressing about if your client has received and checked out an email of yours or not, Yesware will let you know if they’ve opened it or clicked on a link you sent.

The apps allow you to track 100 emails per month for free. You can use the paid version for sending bulk marketing emails, so you can track open rates and tweak your subject lines accordingly.

4. Matterport


Video is a very important element in most real estate marketing. Do it right and it can be a real game changer for your marketing ROI.

The latest 3D video technology can certainly help a real estate agency distinguish themselves significantly. Tools such as Matterport act like Google maps for the inside of the houses up for sale.

It allows the users to navigate through the entire house virtually. The tool, additionally, allows you to create digital floor plans and include home dimensions.

Overall, it is a great tool to showcase the property to the prospects.

5. Hiver


Collaborating effectively with your team and employees is absolutely necessary to remain productive and efficient. Hiver is a tool that helps you with this.

More importantly, Hiver is a tool that helps you collaborate well using your email. Often we use email forwarding as a way to collaborate, for example, in order to delegate a task to a team member we forward the email from the client to the respective person and ask him to work on it.

This is acceptable for one or two tasks, but when you are dealing with several emails/tasks in a day, it can become quite chaotic.

Hiver, using a feature called shared labels, allows you to easily delegate tasks to your team members and track it as well, right from your inbox.

It is a multi-featured tool that not only helps you collaborate but also manage your email and inbox well. You might want to look further into many other features it has to offer like the Shared mailbox, Shared drafts, Email notes, Email schedule etc.

6. Balcony


However competitive real estate is, companies and agents often rely on each other to perform better. Balcony is a tool that allows real estate agents to connect easily with fellow agents. It is a real estate app that helps agents who want to be a part of a social referral system to improve business.

Once the verification process is done, it allows an agent to connect with hundreds of other professionals. You can suggest business opportunities to your peers, give and receive recommendations and more.

The app is still to go live, but it is currently accepting applications from agents.

7. SpeakingPhoto

An amazing multimedia tool to display your presentations for prospects. SpeakingPhoto is quite simple to use and is similar to Vine in its functionality.

All you have to do is take a few pictures of the property you want to showcase and then hit the record button to record an audio commentary for these photos.

Unlike many other heavy work video presentations, this tool offers you a quick and simple way to advertise the property and at the same time allows you to convey key info to your prospects.

It is slightly different from other video recording apps because of its simplicity and immediacy.

8. Vert

Vert is quite a handy conversion tool. Real estate agents often use a number of metrics such as size, weight, area, volume, currency etc. and this tool is an all-in-one conversion tool that allows conversion to any metric.

The basic version of this app is free and it is available on iOS devices. In fact, this tool goes as far as including the ability to convert typography. A nifty must-have tool indeed.

9. Dropbox

Another must-have tool. Real estate often involves a lot of paperwork and documentation. Hence, Dropbox will be quite a useful tool for real estate professionals.

It is a simple way to store documents on cloud and access them from anywhere. This cloud storage solution works pretty much on any device and hence, you will have no problem accessing it be it through your smartphone or tablet or desktop.

You can keep all the client documents organized and ready-to-go in Dropbox. Given that it is quite a popular tool, you can also share files with other Dropbox users.

It is a secure and easy way to store all your documents. In fact, it is the one solution you need to run a paperless business.

Wrapping up

When there are several hundred apps at your disposal, the real problem is knowing which ones to use and which ones not to. One good way to figure it out is to allow for some experimentation with various popular tools. Quickly throw out the ones which are not working for you and embrace the ones which are. Having said that, the list mentioned above is a great place to start and are often used by most real estate agents and companies.