Internet presence is already a must when starting any business and that includes Real Estate. There are several competitions out there and you need to stand out among them and make your mark in the industry.

To do that you first need to have a website that will help your clients know more about your business and also the scope of the services you are willing to offer to them.

In this article, I will guide you to optimize your website not just on your desktop but also on mobile phones to make it attractive for prospective clients in the long run.

The best real estate sites have all of the features discussed. It’s one of the reasons they are so popular and have high traffic volumes.

Here are the things you need to have on your website:

Starting Your Own Website

How to Optimize a Real Estate Website

How to Optimize a Real Estate Website.

When starting a real estate business one of the first things you’ll want to have to market your business is a captivating website.

Web hosting services are all around the internet and you can easily build your own without even writing any code. Once you have registered your domain, the next thing you need to do is find a web hosting service. Search for one that will give you more freedom when it comes to design and also has e-commerce capabilities.

Your website should be designed in a way that is easy to navigate. Use fonts and colors that are easy on the eyes and also break up your content into smaller paragraphs to make it easy to read. Avoid using too many images as they can make your website slow to load.

Your website should also be responsive, which means it should be accessible on all devices including mobile phones and tablets. You can achieve this by using a responsive theme or by creating a separate mobile version of your website.

Use High-Quality Photos and Videos

When starting a website, first impressions last. It is important when the user reaches your company website it should be appealing with a clean design.

You can start by having great pictures for your heading as well as quality videos that will give your clients an idea of your brand and background in the industry.

There are several options when picking high-quality but copyright-free images; some of your options are Pexels, Unsplash, Pixabay, and many more.

Optimize Your Website For SEO

SEO is known as Search Engine Optimization. Ranking in search engines such as Google, Yahoo, and Bing is important when building content on your site.

When writing headlines, sections of landing pages, or blogs you should first do keyword research. Finding the right phrases or words that are in demand in your business is a necessity to rank said search engines.

Utilize Social Media

Social media is your best friend in the Real Estate industry. You can promote your business to a wider audience which can lead to an increase in the probability of having clients. Based on research by Adobe, 72% of agents used the platform to promote their services in the industry.

Linking your website to your social media handles is a huge advantage. Also, make sure to post interesting and engaging content that will encourage people to share your site with their followers.

Make it Mobile-Friendly

A responsive website should be able to adjust on any device. A website that can only be accessed by a desktop is not practical in this day and age.

More and more people are accessing the internet through their mobile phones so it is important that your site can be opened on a phone with no problem.

You don’t want to lose a potential customer just because they can’t view your website on their phone or have a messy design.

Analyze Your Web Traffic

Several programs and websites provide a number of users that visit your website. You need this to know if your SEO tactics are working so that people can easily access and search for your website.

Some of the websites that you can try are the following:

Use Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It also provides insights into how users interact with your site. You need this data to improve your website’s content and design.

How to use it?

In order to use Google Analytics, you first need to create an account. After that, you will be given a tracking code which you need to insert in the <head> tag of your website’s HTML code. You can also use a plugin if you are using a content management system such as WordPress.

Use SemRush


Semrush is a website that provides tools for SEO, social media, and content marketing. It also has a feature called Site Audit which checks your website for technical issues that can affect your ranking on search engines.

How to use it?

To use Semrush, you first need to create an account. After that, you can start using their tools for free. However, if you want to use more features, you need to upgrade to a paid account.

Use Website Traffic Checker

Website Traffic Checker

This is one of the many services provided by Neil Patel to starting or avid SEO users. The checker is available for free and you can see your standing against competitors as well as the top ranking pages with the most visits for that month.

How to use it?

Neil Patel offers a wide array of services for everyone, you can use them without having an account. But if you want to upgrade to have a more comprehensive report, an account is needed and your mode of payment.

Check Bounce Rate

The bounce rate is the percentage of people who leave your website after viewing only one page. A low bounce rate is an indication that people are interested in your website and what you have to offer.

A high bounce rate means that your website needs improvement in terms of design and the quality of your content.

The former is much advisable in a Real Estate business. The more people spend time on your website the higher chance that they are looking for a property that will suit their budget and lifestyle.

You can prevent having a high bounce rate by making the design of your website appealing to users.

The lighting, sections, and content of your website increase your credibility for home buyers looking for their future property or even businessmen looking at a strategic location to have an office space.

Promote Your Website

After you have done all the tips I have given, it is time to promote your website. You can start by telling your family and friends about your site.

You can also use paid advertising or be a guest on a blog that is in line with your business. There are a lot of ways to promote your website, it just takes some creativity on your part.

I hope these tips will be helpful for you in optimizing your website for your Real Estate business. The industry is big and you need to make your own identity to stand out against the competition. Making a website is a part of that.

Do not forget the importance of a website in this day and age. It is one of the first things that people will see when they are researching your company. A great website can help you get more clients and further your business in the industry.

Emman Bernardino


About the author: The above article on how to optimize a real estate website was written by Emman Bernardino. Emman is a Content Writer for HousingInteractive. He currently focuses on SEO and blog writing. He enjoys driving on the open road, watching documentaries and historical films, or playing video games when he’s not working.