You’ve probably already read a lot of tactics to boost your views on your real estate listing but unsure where to get started. Below are some of the simplest and easiest ways you can immediately implement to help boost your real estate listing views.
Revamp your online presence
In a study by the National Association of Realtors, it shows that over 90% of house buyers used the Internet to do their research. In 2014, online ad spending in the real estate industry was estimated to be at $16 billion.
Your online presence should also include a well-designed website. It should be mobile friendly as a lot of people use their phones to do internet research. If your website is slow and ugly in the mobile version, you will easily lose their attention.
Wordpress, Weebly, and Wix are among the most popular website builders.
If you’re new to the field of blogging and website design, there are plenty of website builders to help you get started. These platforms don’t require you to know much, if any, coding and are easy to use. You can eventually migrate to other platforms if your real estate business has grown tremendously and needs more customization and features.
The majority of views on real estate sites come from mobile devices like smartphones and tablets. Make sure your contact details are prominently displayed there. A professionally taken photo of you must be used on your website as well. A smile while wearing business attire is the best way to send a message that you’re the friendly Realtor they are looking for.
Your website has to offer something of value that will allow you to capture their email so that you can send regular valuable updates directly to their emails. Give them a free report, a short email real estate course, or a free ebook that will help them make good real estate decisions. Email marketing remains to be one of the most effective ways to get people’s attention in this era, where attention is so hard to get.
Incorporate social media in your marketing strategy
Having a strong and active real estate social media presence is also critical to get more listing views for the real estate properties you sell. As long as you project an authentic presence and don’t come off as a spammer or use aggressive sales tactics, then a lot of people will connect with you via social media. Facebook, Instagram, Pinterest, and Twitter are the basic social media platforms that you should have. The goal of social media is to establish you as a trusted person in the field of real estate.
So on your social media, you should project authority, empathy, and knowledge in your posts. Take time to craft them wisely. Make sure you use high-quality photos. Photos are important in social media. Research shows people will click more on posts that have visuals and not just text.
You can use tools like Hootsuite or Buffer to schedule your posts so that it can be done automatically and you won’t have to waste much time. But it’s important you manually answer questions by potential customers on these social media platforms. Also use the video tools available on Facebook, Instagram, and Twitter.
Videos are powerful visual tools that can highlight the best features of the homes you are selling. Make it short but with impact. Videos can be trusted a bit more than photos since photos can be manipulated. Create video tours of your properties as well as live video feeds of open houses or other real estate events.
Use a 4:1 ratio in your posts: 4 posts that deliver value to your target audience and then 1 post that tries to sell to them. These 4 value-packed posts can be informative posts about buying real estate, common FAQs about real estate buying or selling, and also city/suburb developments where your real estate listings are located.
The idea is you want to educate your followers about real estate. When you do that, your reputation grows and when it is time to get a property, they will remember you as the expert in real estate and of course, everyone wants to deal with experts when it comes to important things like real estate.
Provide value through content marketing
Creating quality content is just one of many real estate marketing ideas that you can use to get more listings. Content marketing means providing content that is valuable and engaging to your target audience. This means creating outstanding content such as articles and even answering questions related to real estate.
For writing articles, a blog on your website can be very useful. You can also guest post on real estate blogs and websites. For guest posts, you can hire freelance writers to ghostwrite for you since writing articles can be quite time-consuming.
Hire someone who has good knowledge of the real estate industry to ensure your articles come off as more authoritative. Try to have them create evergreen articles. These are articles that will still be useful for years to come, which you can update over time. This way you will continue to have great mileage on the articles and these can continue to bring you leads towards your real estate listings.
You can also integrate your listings through your blog posts. If your blog posts are about having a great bedroom, then you can integrate your real estate listings that have great shots of the bedroom. Your readers will be enticed to learn more about that specific real estate listing and that will increase your real estate leads.
Content marketing also means showing off your expertise through info-graphics, whitepapers, and case studies. Professionals looking for real estate might stumble upon your work as they do a more sophisticated search online.
Opportunities in print
Marketing through print material will not go away. Print materials include flyers and brochures. The more creative and attractive your print material, the more you can get the attention of your target customers. It’s important you strategically give out these print materials. Choose your location well and don’t just give them out to everyone. Those that give some interest in your booth should be prioritized for receiving these print materials.
The newspaper can still be a source of new business for a real estate agent as well. Learn how to create print real estate advertisements that sell. When done right you can be a household name in your local real estate market.
A well-crafted print material can may get them to visit your website or social media platforms to learn more about the real estate listings you have.
You can try having postcard like print material that people can put on their fridges thus giving you plenty of eyeballs on a daily basis. Your name will likely stick should they be in need of a Realtor. Hire professionals when you make print materials.
Look into traditional media
Finally, you can still have a go with traditional media to boost your listing views. Local newspapers and publications are perfect if your real estate properties are localized to a city or area. The non-millennial will still likely prefer the traditional way of looking for properties since they are not so much into technology as millennials are. You can also promote your listings through local radio and local channels in your real estate areas.
All of these are great ideas to get more real estate listing views. You don’t necessarily need to be involved in each one of these ideas, but should focus on those that are getting you the best results. Test each out first, before completely investing your time and money into any single one. Optimize your best way and see more listing views come your way.
About the author: Emile L’Eplattenier A five year veteran New York City real estate agent and member of the Real Estate Board of New York, Emile L’Eplattenier specialized in selling and renting new developments in the East Village of Manhattan and Williamsburg Brooklyn. He is currently a staff writer and real estate marketing and sales analyst at Fit Small Business.