86% of people selling their homes choose to list them on the MLS. Homes on the MLS in Massachusetts sell quickly and for 17.5% more than those not on the MLS. If you want your home to sell fast and for more money, listing it on the MLS is crucial.

Real estate agents can access the MLS. They charge a 3% commission to list your house, and you also need to pay the buyer’s agent an additional 2.5% to 3% commission.

We’ll cover how to list your home on the MLS with or without a real estate agent in Massachusetts. We will also review the top companies to list your Massachusetts home in the MLS.

Maximum Real Estate Exposure has all three companies we will showcase as highly respected franchises in the real estate industry. They are some of the top real estate brokerages from around the country, not just Massachusetts. These brokers are members who help thousands of buyers and sellers conduct business daily.

Before selling your home, condo, or lot, let’s dig into everything you should know. It’s the one service you can’t go without when you want to sell your home fast.

What Is MLS in Real Estate?

List in MLS Massachusetts

What to Know About Listing in The MLS in Massachusetts.

MLS, or the Multiple Listing System, is a local database that real estate agents use to list properties for sale. However, only licensed real estate brokers and agents can access the MLS. There are 600+ MLSs in the US. You must list your property on your local Massachusetts MLS.

Only then will the buyer agents in your area be able to find your listing.

The MLS, or Multiple Listing Service, is a cornerstone of the real estate industry. It’s a local database where licensed Realtors share property information. This extensive database details homes for sale, providing buyers and sellers with a comprehensive overview of the available properties.

MLS listings are up-to-date and accurate, allowing buyers to make informed decisions.

From thirty-eight years of experience as a listing agent, there are few technology options that are more vital for real estate pros than the MLS. Listing in the Massachusetts MLS is the cornerstone of any home sale.

Interesting Facts About The Real Estate Database

1. MLS stands for Multiple Listing Service, a database real estate agents use to list and share information about properties for sale.
2. It is a centralized platform that allows real estate agents to access detailed property information, such as price, location, size, and features.
3. By listing a property in MLS, sellers can expose their properties to a broader audience of potential buyers represented by different real estate agents.
4. When a house is listed in the Massachusetts MLS, the data will be shared with all the top real estate sites. A seller can maximize the exposure of their property, whether it is a home for sale or a rental.
4. Real estate agents use MLS to search for suitable properties for their clients and facilitate transactions between buyers and sellers.
5. The MLS in Massachusetts provides transparency and efficiency in the real estate market by promoting cooperation among real estate professionals and ensuring accurate and up-to-date property information is readily available.

What Are the Benefits of Listing on the MLS?

The MLS is like a super-powered system that helps sellers connect with buyers. Selling a house becomes more straightforward when you list it on the MLS.

Let’s explore the advantages of listing on the Massachusetts MLS for a seller.

1. Unparalleled Exposure

Your property gains maximum visibility when listed on the MLS, as it gets syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, and Redfin. This exposure attracts a broader pool of potential buyers, boosting competition for your home.

2. Higher Sales Price

Studies have shown that homes listed on the MLS get a remarkable 17.5% higher price than off-market properties. A median-priced home valued at $385,048 translates to an additional $67,000 in your pocket.

You will gain a significant advantage by listing with a top Massachusetts broker.

3. Expedited Sale

The Massachusetts MLS accelerates sales, showcasing your property to a vast network of eager buyers. Bright MLS research confirms that MLS-listed homes sell considerably faster than those without MLS exposure.

4. Access to Buyer Agents

86% of home sales involve buyer agents, who rely heavily on the MLS to identify suitable properties for their clients. Listing on the MLS effectively connects you with this crucial group of industry professionals. That is a substantial percentage you don’t want to miss!

A buyer agent can also advise their clients regarding the purchase and prepare a market analysis when they are ready to make an offer. Buyer agent fees will be paid out of the transaction costs.

5. Attracting Cash Offers

In today’s real estate market, cash offers hold significant sway. 29% of transactions in September 2023 were cash deals. By listing on the Massachusetts MLS, you increase your chances of attracting cash buyers, including iBuyers, investors, and home flippers.

How to Get an MLS Listing in Massachusetts?

Selling your Massachusetts home requires effective marketing and exposure to potential buyers. The Multiple Listing Service (MLS) is a powerful tool that connects sellers with buyers, but it often requires the expertise of a licensed real estate agent.

For those seeking to sell their homes independently, alternative options exist, such as flat-fee listing services or websites that accept for sale by owner (FSBO) listings.

While these options offer cost savings, FSBO sellers face challenges in pricing, negotiation, and legal paperwork. Sometimes, the flat-fee services are referred to as discount brokers, but they are not quite the same.

Whether selling a house as is or with a boatload of upgrades, knowing how to be put on the Multiple Listing Service is essential.

How Much Does It Cost to List on the Multiple Listing Service in Massachusetts?

Listing your home on the MLS in Massachusetts can be a great way to find a buyer, but it also comes with some costs. You will usually have to pay a commission to a real estate agent. You may be charged a commission of 2% to 6% of the sale price of your home.

In addition to the commission, you may also have to pay other fees, such as a listing fee, marketing costs, and inspection fees. These fees can add up, so it’s important to factor them in when deciding.

How Do You List a Home in The MLS With a Real Estate Agent?

Selling your home through an MLS with a real estate agent is a common and practical approach. Here’s a simplified overview of the process:

  • Find a Real Estate Agent: Research and interview agents in your area to find someone you trust with experience selling similar homes.
  • Schedule a Pre-Listing Meeting: Discuss your goals, expectations, and the agent’s recommended listing price.
  • Prepare Your Home for Listing: The agent will take professional photos and gather information about your home.
  • Set Listing Details: Determine the listing price, commission, and listing period in collaboration with your agent.
  • Sign Listing Agreement: Formalize your agreement with the agent, outlining their responsibilities and commission.
  • Agent Adds Listing to MLS: Your Realtor will upload your property details to the MLS, making it visible to other agents and potential buyers.
  • The Listing Agent Adds a Lock Box and a Sign: You can expect lockboxes and signs to be essential marketing tools. A lockbox is necessary for ease of scheduling showings.

How Do You List a Home on The Massachusetts MLS Without a Real Estate Agent?

Listing your home on the MLS without a real estate agent is possible but requires more effort. You can use a flat-fee service or an à la carte firm.

Flat-fee services provide primary MLS access for a one-time fee. You’ll handle the marketing, showings, and negotiations yourself.

À la carte firms offer individual services, such as listing creation, photography, or paperwork assistance. You choose the package you need with the necessary add-ons.

▶️ List on MLS: Check out the step-by-step guide on how to list in the MLS.

Steps to List on MLS Using Flat Fee MLS Listing Services in Massachusetts

Selling your home without a traditional real estate agent can save you money. Massachusetts Flat-fee MLS listing services simplify reaching potential buyers through the Multiple Listing Service.

Here’s a simplified guide to get you started:

  • Collect Your Property Details: Write down essential information about your home, such as how big it is, the lot size, how many bedrooms and bathrooms it has, and any special features.
  • Take Professional Photos: Click high-quality pictures of both the inside and outside of your home. Ensure the photos are clear and show off your home’s best features. You may want to hire a professional photographer for the best results.
  • Choose a Flat-Fee Service: Many different flat-fee MLS listing services are available in Massachusetts. Do some research to find one that fits your needs and budget. Consider the services they offer, their customer reviews, and their reputation.
  • Set Up Your Account: Once you’ve chosen a flat-fee service, you’ll need to create an account and provide them with some information about yourself and your home.
  • Write a Compelling Listing: Your listing is your home’s first impression on potential buyers. Ensure it’s clear, concise, and highlights your home’s best features.
  • Review and Pay the Fee: Carefully read the terms and conditions of the flat fee service and agree to the pricing. Pay the fee to activate your listing.
  • Complete the MLS Paperwork: Fill out the MLS paperwork accurately and promptly. This may include property disclosures and legal documents.
  • Wait for Your Listing to Go Live: The flat-fee service will upload your listing to the Massachusetts MLS, which may take a few days. Once it’s live, potential buyers and real estate agents can see it.

Top Companies to List on MLS

  • Houzeo

Houzeo is a top choice for listing your home on the MLS for several reasons:

  • Broad Exposure: Your listing appears on major real estate websites like Zillow, Trulia, Realtor.com, and Redfin, reaching a vast pool of potential buyers.
  • Excellent Customer Support: Houzeo offers comprehensive customer support with a dedicated team available six days a week. They’re also accessible via chat and email seven days a week, which is uncommon.
  • Hassle-Free Online Process: The company has a user-friendly platform that makes listing, managing showings, and receiving offers a breeze. Their powerful mobile app further enhances the experience.
  • Transparent Pricing: Houzeo’s fees are clearly stated upfront, with no hidden costs. You’ll pay a flat fee to list in the MLS, saving you the hefty commission typically charged by real estate agents. They are a flat fee group that is well-known in the industry.
  • A Brokerage in Multiple Areas: They provide services in this state and many others.

▶️ Houzeo Reviews: Learn more about Houzeo in-depth. Read their detailed reviews.

  • RE/MAX

RE/MAX is a global real estate franchise that connects home sellers with experienced agents to achieve successful sales. With a network of over 130,000 agents in over 110 countries, RE/MAX offers a comprehensive approach to selling your home.

  • Global Reach: RE-MAX’s extensive network ensures your property is exposed to a vast pool of potential buyers worldwide.
  • Local Expertise: RE-MAX agents are deeply knowledgeable about their local markets, providing tailored guidance and support.
  • Proven Track Record: RE-MAX has a long history of success, helping countless homeowners achieve their real estate goals.
  • Zillow

Zillow offers two main options for home sellers: Zillow FSBO and Zillow Premier Agent.

  • Zillow FSBO Listing – Free:

  • No fees: You can sell your home on Zillow’s FSBO platform without any upfront costs.
  • Free cancellation: You can cancel your Zillow FSBO listing anytime without penalties or hidden charges.
  • Maximum exposure: Your listing will be displayed on Zillow’s platform, which has millions of monthly visitors, increasing the chances of reaching potential buyers.
  • Nationwide coverage: Zillow’s FSBO services are available in all 50 states.
  • User-friendly interface: Zillow’s website and mobile app are designed for easy navigation, allowing users to search for properties based on their preferences.
  • Zillow Premier Agent – 3% Commission:

  • Traditional approach: You’ll be paired with a real estate agent who will guide you through the entire selling process, from listing to closing.
  • Expert assistance: The real estate agent will handle negotiations, paperwork, and marketing, ensuring a smooth transaction.

Should You List Your House on MLS?

Yes, listing your house on the MLS is highly recommended for selling your home quickly and for the best possible price. The MLS is a powerful tool that connects sellers and buyers, giving your property maximum exposure to potential buyers.

Here’s why listing on the MLS is a smart move:

  • Broader Reach: Your listing appears on major real estate websites, reaching a vast pool of potential buyers.
  • Agent Access: Real estate agents can quickly view your listing, increasing the chances of finding a buyer.
  • Professional Presentation: Your listing is formatted and presented professionally, making it stand out.
  • Credibility: Listing on the MLS shows buyers you’re serious about selling.


For home sellers, appearing in the Multiple Listing Service is a vital part of the marketing and selling process. Not being in the MLS would be akin to trying to get to shore on a rowboat without a paddle.

If you want to maximize the sale price of your property, always ensure you’ve got placement. It is the most crucial selling vehicle on the Internet. There are pros and cons to each of the companies we have reviewed.

The best advice is to carefully analyze each company and pick one that best suits your needs and preferences. Pick a plan that makes sense on one of these sites. If I can answer any questions or provide any assistance, please get in touch with me for help.