Tips to Use Instagram to Promote Home Decor
When you’re selling handmade home decoration merchandise, you really should use an Instagram account. With more than 1 billion active users, it’s a huge portal to interact with target audiences. You can make money by focusing on home improvement as well as home design merchandise.
Accordingly, most organizations are currently utilizing content advertising as the most ideal approach to create a larger number of leads and increment their change rates than conventional promoting strategies. Customers are relying increasingly more upon instructive substance when settling on their buy choice.
In this way, home stylistic theme brands can reinforce their image value and draw in with their possible clients by sharing their insight and tips in the business via web-based media and online web journals, recordings, and so forth. By following these substance promoting systems, you can support your online presence as a home stylistic theme brand.
Handmade brands should develop some useful marketing strategies to stay ahead of the competition. Instagram is used to promote real estate as well.
Here are some tips that will help you to set up your handmade home decor brand and promote via Instagram.
You Should A Use Business Profile on Instagram
If you have your Instagram profile set as a personal profile, it’s time to convert it into a business profile. It will massively help you to promote and boost your handmade products! Then you can also merge your Instagram account with the business page of Facebook. Don’t forget to add a phone number, website, email id, and even your street address.
When you do this, your audience can approach or contact you directly without facing any problem. They can also call or text you regarding any doubts. However, this method cannot be achieved with a personal Instagram profile.
Use Relevant Name and Username
The Instagram search function is mainly dependent on the profile name and the username. You can change your name easily without facing heavy consequences. However, when you try to change the username, the situation gets a little trickier—especially when you used the particular username for quite a time. People tagged you with that username. If you change that, all the tags will fail to link to your profile.
If you need to change your username, make sure to use a unique and relevant one. Also, avoid using too many underscores, as it will make your username long and tedious.
Use Your Brand Hashtag on the Instagram Bio
More than 80% of Instagram users prioritize user-generated content over brand videos or photos. If you add your brand hashtag on your bio, the users will find your content easily and more likely purchase it.
However, you’re not the owner of this hashtag, and anyone can use it for any content, so you need to make a unique hashtag that is relevant to your brand. It’s suggested to do some research before applying any hashtag. Thus, you will know whether someone else is already using it or not.
Link a Website Which Is Mobile-Friendly
According to a survey, more than 28% of Instagram users purchase something they notice on Instagram, making it a powerful tool to convince their purchasing decisions. But if you have a non-responsive website or a website that cannot be accessed through mobile, your golden opportunity will be gone.
Surprisingly, if a website does not load within 3 seconds, 53% of people tend to discontinue surfing. If you have a website that loads in a split second or looks fantastic, it will positively impact your target audiences.
You have a maximum of 150 characters in your Instagram bio space, and you need to utilize it correctly to show off your unique sense of mind. If you use emojis alongside words, you will have more letters to express your other thoughts.
But don’t become too cryptic while proving your uniqueness.
Create a Cohesive Feed
Building an aesthetic and eye-catching cohesive feed is hard work but not entirely impossible. It takes strategy, planning as well as valuable time.
While you can develop various ideas to make your feed interesting, there’s one easy way to achieve that goal. Applying a wonderful theme can have a huge impact on the appearance of your feed.
You can also create your own theme by checking some old magazines and fonts that seem appropriate to your brand’s style.
If a cohesive feed fails to increase the number of likes in your post, then buy 50 likes on Instagram.
Your Captions Should Be Optimized
The captions on Instagram play a critical role in increasing the discoverability of your content. If you use a good caption, it will provide context as well as personality. Your followers will be inspired to take action.
Adding a simple but beautiful caption that invites users to react to your post can enhance engagement. According to About.instagram.com, links in the caption box are not clickable. So, if you’re serious about your online shop or website, you must encourage your audiences to visit your bio and click the link.
People love to share their opinion, and they feel validated by doing so. Try to have a long and decent conversation with your followers regarding new product ideas or designs, extra features, or alternative colors. This will not only boost your engagement on Instagram but also encourages them to check your account regularly.
Remember to keep the push notifications on, so you can receive a notification when someone likes or comments, or share your post. Thus, you can quickly respond to your audiences.
Conclusion on Using Instagram
Here are the tips that can promote your handmade home décor business on Instagram. You already know that Instagram is a huge platform where competition is also massive. You have to be smart and brave to create some exceptional strategies that can help you overtake your competitors.
Whatever you do, just don’t give up on your dream and push further and further. Surprisingly, if you use Instagram correctly, you will achieve success in no time.
Hopefully, you have found these tips on using Instagram to promote home decor to be helpful.
About the author: The above article on how to use Instagram to promote home decor was written by Randy Stark. Randy has been advising digital marketers for more than a decade, based on his own long experience with well-known brands like Iigers and others.