How To Get The Best Photos When Selling Your Home

by Bill Gassett on June 20, 2014 · 13 comments

490 Flares Twitter 111 Facebook 79 Google+ 183 Pin It Share 101 LinkedIn 16 490 Flares ×
How To Get The Best Photos When Selling Your Home

Photography Helps Sell Real Estate

Real Estate PhotographyIf you’re like me, you probably enjoy looking at homes online. Many people browse homes on the internet for fun. My wife and I like to look online at homes for sale in Colorado Springs, deep in the quiet mountain areas where we could never live, with our current lifestyle. We like to daydream about what it would be like to wake up and sit outside with our coffee in the morning and enjoy the deafening silence of mountain seclusion.

It’s fun to daydream. But in reality, when you are seriously looking to buy a home, it can be frustrating when the images online are the only visual aid to help you determine whether or not a property is worth looking at. As a home seller, online property photos are one of your strongest assets for getting showings and eventually selling your home quickly, and for top dollar.

With photos being such a huge part of your home selling marketing leverage, it makes sense to have an extensive list of questions to ask the person taking the photos of your house when you’re ready to sell. I have been in the business for many years and have seen the good, the bad, and the ugly when it comes to real estate photos.

Through the years I have learned some major tricks of the trade, which I will share with you. Here are some good technical questions to ask your real estate photographer when listing your house for sale. These questions will help ensure that you get the best real estate photos possible.

What size wide angle lens do they use?

A wide angle lens captures more space and makes the room look as large as it possibly can. Most stock DSL cameras come with an 18mm wide angle zoom lens. In my experience, many real estate photographers are perfectly content with an 18mm lens, but in reality, this is not sufficient to capture the whole room, especially in smaller areas.

18mm lense vs 10mm lenseThe best size wide angle is normally a 10mm lens. An 8 mm lens will create a “fish eye” effect which distorts the image and makes it less appealing to online home buyers, while 10mm is where that threshold stops. A good professional real estate photographer will usually have an upgraded wide angle lens to capture the most amount of space possible.

Some 10mm wide angle lenses will create a slight “fish eye” effect, but image correction software, such as Adobe Lightroom, will correct and manipulate the image back to shape without losing the edges of the image.

Knowing whether your photographer uses a wide angle lens is probably the single most important piece of information that you can find out about them.

As you can see in the comparison image, the depth of the room is dramatically different with a 10mm lens as compared to a normal 18mm lens. In bedrooms and small areas, this difference can make or break an online home buyers desire to view your listing. Make sure to find out what kind of lens your real state photographer uses and don’t let them show up with a stock 18mm zoom lens.

Do they use HDR photography software?

HDR (High Dynamic Range) imaging is a process that involves taking 3 or more photos of the same image, while using different light exposures. Auto Exposure Bracketing (AEB) is a feature found on most DSLR cameras. It will automatically snap multiple images while changing the light sensitivity on each one. One image will be Overprocessed HDRdark, one will be average, and one will be very light. By adjusting the ISO and/or aperture of each image, the three images gather light from different areas of the room which could never be captured in one single shot.

HDR software will then take the three images and overlay them to grab the best parts of each one and create one final processed image. This allows the photograph to have equal amounts of light gathered from all areas of the room.

Typically a single image without HDR will have darker and lighter areas because the depth of field, and a single shot cannot fully capture all the areas of a room in one shutter click. With HDR you can really make a room light up and cause the viewer to feel as though they are standing in the room as they look at it. It’s one of the greatest photography tricks for real estate, and should be an essential part of your real estate photographers skill set.

It should be noted that simply having the software to process HDR images is not enough to make a photographer’s images flawless. It’s easy to over process an image and make it look like a computer Overprocessed HDRgenerated image. Have you ever looked at homes online and noticed pictures that looked like virtual reality?

That’s HDR over-processing. A good real estate photographer will know how to use HDR to gather the best light features of each photo, without making it obvious that they are using software to manipulate it. Each photographer will have their own artistic touch that they add to their work. It’s important to know that your real estate photographer is aware of the unnatural affects of HDR over processing.

As with most artistic processes, moderation is the key. Using HDR in moderation to gently bring out the best light features of the room has a powerful effect on home buyers as they compare your listing with other real estate listings online. A good real estate photographer will make your listing stand out above the rest.

HDR imaging requires a tripod to get the best images, since it’s gathering 3 different images in a frame burst. Any slight movement of the camera will cause the photo to be blurry when processed.

If your real estate photographer shows up without a tripod, it should be a red flag that you are not getting the best quality images possible. Tripods are a necessity for good lighting. Make sure your real estate photograph knows how to use HDR imaging and uses a tripod with a decent wide-angle lens.

What model camera do they use?

This is a very important questions. Since cameras are all digital now, new current models out perform old models by a long shot. The shutter speeds and image quality of today’s cameras are incredible. If your photographer is using a camera they bought in 2001, it’s highly likely that they are getting less quality images than a comparable new DSLR Camera. One of the main aspects to new camera technology is the frames per second. Here is a great list that shows the FPS of each popular camera on the market: You’ll notice that Nikon and Canon seem to have the most powerful cameras on the market, which is why you generally see these cameras everywhere.

Take the model number of the camera your photographer uses and cross reference it with this list. This will give you a good idea of the quality of the equipment that they use. I personally wouldn’t want my photographer to use a camera that has any less than 6 fps. The images above were taken with a Canon 70D, which is a great camera for real estate photography.

Do they use a flash?

To a photographer that has been around for a while, using a flash has a bit a nostalgia. Old cameras did not have the ability to capture light at the speed of modern cameras, therefore using a flash was the best way to enhance the lighting in an image. The problem with using a standard flash for real estate photography is that it creates shadows in the image and takes away   Using flash vs natural lightingambient lighting features. If someone uses a flash for real estate photography, they are most likely not using HDR imaging, and are not as knowledgeable of new camera technology and the best ways to capture natural light.

If your real estate photographer shows up with a flash, it should be a red flag that you are not going to get the best possible pictures for your real estate listing. Unfortunately, there are many real estate agents who do not want to pay the expense of hiring a professional photographer, or learn how to take professional photos themselves. They show up with an average camera and a clunky flash, (or worse yet- use their phone) and start shooting away.

As a full-time REALTOR, I look at thousands of real estate photos every year. When I take photos for my own listings, I generally snap around 500 images and then narrow them down to the top 20 to 30 photos. If you hire a real estate agent who does not respect or understand the complexities of professional photography, it may have a great impact on your ability to attract the most amount of buyers to your listing.

Make sure that you ask the questions mentioned in this article to avoid getting stuck with some bad real estate listing photos. There are so many bad real estate photos out there that people have created websites fully devoted to mocking and displaying them.

Are you in good hands with your real estate photographer?

There are many common questions that you can ask a photographer, such as “how long have you been a photographer?” and “ how often are you hired to take photos for people?”, but in my experience, the 4 questions listed above will cut straight to the heart of the interview and will quickly let you know whether you are dealing with a pro, or a novice. If you are dealing with a novice, stand your ground and ask for a better photographer.

The images that you and your REALTOR put online are extremely valuable. Photography is one of the most important aspects of real estate marketing. You do not want to be one of the many sellers who have poor images which turn buyers away. Photography is a vital part of good real estate marketing. You want to have images that make buyers emotionally attach to your house before they ever set foot inside it.

With all the knowledge you now know after reading this article, you should be able to determine the professional ability of your real estate photographer. Just to recap, here are some of the main things you need to look for when your photographer shows up:

  • They should have a good wide angle lens, preferably a 10mm.
  • They should have a tripod.
  • They should have a newer model camera.
  • They should not use a flash.

For a humorous look at how much influence online real estate photos have on the real estate business, take a look at my article called Looking at Homes Online Versus In Person. The info-graphic in the article will give you a good idea of what buyers deal with when shopping for a home online. It can be very frustrating for a buyer to look at a home in person, only to realize that it is very different from the way it was marketed online.

If you plan on selling your house, do your own due diligence and interview the photographer with these questions. If you are not comfortable interviewing them, then ask your REALTOR to do it. If your REALTOR is your photographer, you definitely want to ask them these questions, because most REALTORS are not professional photographers. Simply having a high end camera does not equate them with being a professional.

Photography is a challenging industry that is always evolving. Having the person responsible for your valuable real estate photos be on top of their game can really swing the odds in your favor when listing your house for sale. The image above of the upside down house is one I saw just yesterday while looking at homes for a client in Colorado Springs. Yes, this really just happened. Don’t assume that your listing will look great. These kinds of mistakes are common and I hope that it never happens to you. I wish you the best of luck with your online real estate photos. With the information that you have learned from this article, you should do great!

How to get the best photos when selling your home was written by Andrew Fortune. Andrew is a Real Estate agent in the Colorado Springs area and enjoys collaborating with other real estate bloggers and social media experts to help inform consumers of the important details involved in today’s real estate market. His website, is a great resource for home buyers and sellers in the Colorado Springs area.


{ 13 comments… read them below or add one }

Maryann Pearson June 20, 2014 at 9:50 pm

Bill, great info in this article. I agree with you that in today’s world excellent photos are key to getting showings and a sold sign in the yard! In addition to your points, i think one of THE most important criteria for good home photos is the photographer’a ability to COMPOSE the photo. Many photos are technically correct but have poor composition, cutting off roof tops, or half the house,or showing a view of a room that has no real appeal. There should be as much “wow” factor as possible in each photo, and good composition will make any photo more appealing than one which is out of balance or poorly framed. The room shot you use in your technique comparisons is not too well composed in my view. I can’t see out the windows and the room doesn’t look very comfortable from this POV. Asking a photographer to see their portfolio is one good way to judge if they have the ability to Compose the photo.

Marty Gum June 21, 2014 at 4:07 pm

Great article with lots of good information!

Bill Gassett June 21, 2014 at 4:53 pm

Thanks Maryann and Marty. I thought Andrew did a phenomenal job explaining why real estate photography is so important to sales.

Tim August 25, 2014 at 6:30 pm

I’m sorry, but the photographer that shows up with a flash (and knows how to use it) is going to give you a much better image than one who simply relies on HDR. Your flash example above, shows somebody using on-camera flash pointing straight into the room (typical of Realtors) because the shadows give it away. HDR images usually have muddy colors (not clean & crisp like you would get with bounced flash). Yeah, someone who strictly uses HDR can be in and out faster than someone who uses off-camera flash, but they will more than make up that time sitting in front of the computer fixing the typical myriad issues of HDR. Whereas, the pro that knows how to use supplemental lighting (i.e. not blowing everything out), will spend longer on-site, but significantly less time in front of the computer. Very few know how to do HDR correctly to end up with a natural looking image.
P.S., Bill, you might want to correct your verticals, walls in real life don’t slant inward at the top.

Bill Gassett August 25, 2014 at 7:08 pm

Tim – I did not write the article. It was a written by Andrew Fortune.

Tim August 26, 2014 at 1:13 am

Sorry Bill, I stand corrected on the author.

Mike August 27, 2014 at 1:04 pm

I agree with Tim–HDR brings to the table a whole new set of problems (including flat lighting, poor contrast, etc). As a professional real estate photographer, I use multiple off-camera flash and the vast majority of the images I provide to realtors are single exposure. I agree that bringing just ONE flash and expecting to get high-quality results is not feasible, but a photographer that really knows how to shoot interiors and wants to use flash will bring 4-8 flashes to use at their disposal.

I’m assuming the 10mm lens would be for a crop-sensor camera? There is no way a 10mm should be used on a full-frame camera for interiors.

David Eichler August 27, 2014 at 3:37 pm

While I applaud Andrew Fortune’s explanation of the value of high quality photography for marketing listings, the technical information he provides is either misleading or incorrect.

I am a commercial photographer and do a fair amount of real estate marketing photography, with a portfolio that, I believe, reflects a high degree of quality and professional experience, so I think it is fair to say that I am expert in these matters. I rarely use HDR techniques, make extensive use of flashes for supplementary lighting and only occasionally use lenses with as extreme a wide angle as Mr. Fortune advises.

I will not get into a lengthy explanation in this forum of why I use the techniques and equipment that I do or why I think Mr. Fortune is wrong. I hope that my work speaks for itself ( and will serve as a rebuttal to his assertions. However, I would like to say that, in my opinion, those who are seeking high quality professional photography to market homes should look at a photographer’s portfolio and professional experience, making their determination from that alone. In the end, all that matters is whether the photographer can consistently deliver the required results.

Larry B August 27, 2014 at 4:02 pm

Frames per second (fps) has no bearing on the quality of the photos or the quality of photos created by the camera. If this was sports photography then it could be a factor in the ability to be able to capture a crucial moment in time.

Joe L. August 27, 2014 at 4:32 pm

HDR is the best way and flashes are bad? Say what? Most professional real estate photographers are going away from the HDR process of the past and moving into using multiple off-camera flashes to properly light a room. Oh, and 10mm is way too wide an angle to use! 17-24mm is much better. And I’ve been shooting real estate for 10 years.

Andrew Fortune August 27, 2014 at 4:49 pm

Hi Larry. I agree that fps is not a critical factor in the quality of a real estate photo, but it is a good indication of the camera’s overall age and ability. New camera’s have a higher fps, which helps a non-photo techy home owner have a reference to the quality of the equipment being used to shoot their photos.

David, I understand your position on using flash properly. In my experience hiring photographers for property photos, the photographers who use HDR over flash have always had the better images and are usually much busier. It’s great that you have a personal preference to use an external flash(es). Your images look great and stand out in comparison to most photographers. This article covers GENERAL real estate photography and does not define the whole industry. In most cases in my area, if a photographer shows up with a flash and has no idea what HDR is, then they are probably not going to produce quality images. As far as the wide angle lens, I’ve never had anyone dispute that. In residential photography, it’s nearly impossible to get a photo a room that is 10′ x 8′ with a standard lens. Homeowners love to see the photos of their home with the wide angle lens because it makes it look much larger.

Mike, the camera used in the images above is a Canon 70D with an APS-C sensor, so yes it uses and advanced crop sensor.

Tim, to use the statement “simply rely on HDR” is misleading. HDR is very complicated and requires the photographer to take many more photos tham usual and then process each shot based on the natural lighting of the room. The photographer that showed me how to use this software spends more time on the image processing than at the actual shoot because she is meticulous about the final product. She is also the busiest photographer that I know. One could also say “simply using a flash”, to down play the flash method. In reality, both methods are extremely difficult to do well if used properly. In my experience as a real estate professional, the photographers who use a flash on residential real estate photography typically have outdated images in my area.

In real estate, there are always going to be debates on technology preferences, especially as waves of new technology become available. If you prefer a flash over HDR, then use a flash and make your point well. Just know that there are many other real estate photographers out there doing a poor job with a flash and making it harder for you to justify your point. Just as I have to make my case that I am not the typical Realtor and have to address people’s past bad real estate experiences, so will you have to do the same thing in the residential real estate photography business because the photographers using HDR and Lightroom are the ones getting all the business in my market.

John Walsh August 27, 2014 at 6:06 pm

Interesting article. I am a professional photographer from MN and agree with those who say the best photos use off camera flash. I usually carry 5 flashes, but typically use 1 to 3 in a shot. Also, the photo examples with the 10mm lens are good as examples , but poor for architectural examples since the camera is not level. This creates converging vertical lines — a big no no in real estate shooting. Anyway, great discussions.

Kathy August 27, 2014 at 7:51 pm

I am taken back by this article when I read “If your real estate photographer shows up with a flash, it should be a red flag that you are not going to get the best possible pictures for your real estate listing”. I think this should state “if your real estate photographer show up with one (1) on-camera flash…..”. Flash is NOT nostalgia – I think it will be around for a long time to come. Perfecting how to use it, with multiple flashes, and OFF CAMERA is what a professional interior photographer does.

I have spent many hours on perfecting multiple flash techniques. I am a reader of the strobist blogs, and I follow Scott Hargis’s techniques (he has the best book that I bought hard copy and read it over and over – all on interior lighting). I believe that anyone showing up and just using HDR for the photos, know nothing about flash photography, and are counting on their software to do the job for them – and that should be a red flag!!!

I think Flash vrs HDR is a preference NOT a skill check – unless both are not done correctly.

BTW a wide angle lens look best (the sweet spot that is) at 20mm-24 for interior photography. A 10 mm will give you converging vertical lines YUCK!!

Leave a Comment

Previous post:

Next post: