From the category archives:

Realtors

Divorce and Massachusetts Real Estate

One of the realities of being a Massachusetts Realtor is that I often encounter folks that are going to need to sell their home due to a divorce.

The divorce rate today is higher that it has ever been. It is just a fact that people do not stay together for better or worse like they used to.

The divorce rate of course opens up the opportunity for Realtors to be helping those that need to sell what usually amounts to their largest marital asset.

Purchasing a Massachusetts home together can represent a significant outlay of funds for one or both members of the divorcing party. When it comes to a divorce both members are going to have have an active interest in ensuring that their part of the investment is protected whether there was a cash outlay or not.

Divorce can often times be a highly charged emotional event. Even in an amicable divorce there could be times when discussing the sale of the home could lead to rash decisions. Keep a close lid on your feelings and make sure that you are not led by emotion into a bad decision. You will need to keep in perspective that this should be a smart business decision.

There are typically three scenarios when selling a home in a divorce:

  • One spouse keeps the home and buys out the other parties interest.
  • One spouse keeps exclusive use for a specified period of time, typically when the youngest child turns eighteen, after which the home can be sold.
  • The home is sold immediately and the profits are shared amongst each spouse.

Both parties should really be thinking about what it is that they would like to do. Does one party want to sell and the other would like to keep the home? Is it financially feasible for one party to keep the home? In the event one party does keep the home how will the other party be compensated?

For purposes of this article I will focus on some of the considerations when selling a home during a divorce.

Possible Tax Benefits Selling a Home During Divorce

Taxes selling a Massachusetts home

There are many that do not realize there are tremendous tax benefits when selling a home due to the Real Estate capital gains tax law that went into effect in 1997 known as the Tax Payer Relief Act of 1997.

The current capital gains tax law when selling your personal residence allows for an exclusion of up to $250,000 in profit if you are single and $500,000 if married!

In order to be eligible you must have lived in your home for two of the last five years. The home must be your personal residence and can not be an investment property.

In a nut shell what this means is that the parties could get a tremendous tax break if the home is sold while you are still married. Selling the marital home will allow up to $500,000 in profit to be excluded from federal capital gain taxes. A couple may apply for this tax break if they file a joint tax return. If you choose to file separately, each partner can still claim up to $250,000 on their tax return, provided that they still meet the two-out-of-five years in the home qualification.

If the parties have owned the home for a significant amount and there has been a large equity growth this can amount to a significant tax savings. If one party chooses to remain in the home but plans on selling in the near future there could be quite a difference in tax savings.

Can I afford the home after the divorce

Selling Massachusetts home in a divorce

One of the unfortunate things I see a lot in a divorce is one parties desire to “win” at all costs.

There have been occasions where one spouse insists on keeping the home even though it is not a prudent financial decision because they see it as winning a large battle.

If they end up keeping the marital home there are times when they later realize that maybe taking on such a large debt and all the expenses that come along with home ownership was not such a good idea.

When going through with a divorce and keeping the marital home you need to make sure you can afford the mortgage payments. So many couples getting a divorce underestimate what it’s going to cost them to live once the divorce is finalized. One of the things that should be done when contemplating keeping the home is to develop a comprehensive budget before you lock yourself into a divorce settlement.

The emotional side of things should also be considered as well. Does the home have treasured memories shared together or is it a place you would rather forget about. Going back to the part about “winning” is what clouds many peoples judgments when it comes to both financial and emotional decisions.

Selecting a Realtor in Divorce

When couples go through a nasty divorce selecting a Realtor is something that most are not going to do as it will more than likely be court appointed.

When the relationship is amicable however, selecting the  Realtor to work with is an essential part of the process. Just like any other Real Estate transaction you should be looking for a Realtor who has a strong track record of success.

Given that over 90% of all buyers today find their homes online you want to work with an agent that is going to provide dominant internet exposure. The agent should have their own website that comes up on local internet searches, as well as placing your home in the most traveled consumer sites for looking at properties.

Customer service selling Massachusetts home

I should emphasize though that it is not enough to just place your home in the popular sites. This is what the average agent does.

You should work with a Realtor that is going to spend the time adding great photography, expanded descriptions of your home, as well as some kind of video tour.

These are the type of things that make a difference and help your home stand out from the competition.

Above all else in a divorce you are going to want to work with a Realtor that has great communication skills.

Given there are two parties involved who might not be sharing the same roof anymore, you are going to want to work with someone who understands the nature of divorce and all the feelings that come along with it. The agent is going to have to have a certain level of patience as all communications will more than likely be repeated multiple times.

Selecting a Realtor is a process that should be done together. What I have witnessed 1st hand over my twenty four years in the business is that if one party selects who they want to interview, the other party may feel slighted in the process. The natural instinct is to feel that the Realtor is going to play favorites.

When I am hired to represent a couple in a divorce I want them both to be present for any interviews that take place. I want them to know that I represent both of them equally. The goal is always to get the best terms and conditions in the shortest amount of time with the least amount of headaches.

Creating an atmosphere of trust where either party can call me at anytime is very important. Getting a divorce is stressful enough as it is. Adding a home sale on top of it can make you feel like your life is totally upside down. Making the home sale process go as smooth as possible is always one of my missions.

Related Real Estate articles:

_________________________________________________________________

About the author: The above Real Estate information on divorce and selling a home was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Medway, Franklin, Framingham, Grafton, Hopedale, Mendon, Upton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, Worcester and Douglas.


{ 4 comments }

Non Internet Savvy Massachusetts Realtors

As a Realtor, knowing how to market your services as well as a clients property online can be very powerful. In the Real Estate field it can certainly be the difference maker in whether or not a client chooses to hire you or NOT!

It is not that hard to figure out that Realtors are a dime a dozen. Picking the wrong Realtor can get ugly. In most industries 80% of the business is done by 20% of the people. In Real Estate the ratio is 94% and 6%! It is easy to see why there is a lot of dissatisfaction within our ranks.

Unfortunately, there are very low barriers to entry for becoming a licensed Real Estate agent. Pass a test and you are in business. When the market was booming every Tom, Dick, Harry and Mary wanted a license into the promised land of easy money. They came in droves expecting to be living the life of luxury.

Then Real Estate markets around the country changed. The 3 P’s of Real Estate no longer worked. Put a sign in the yard, put it in MLS, and pray. This marketing strategy used to work for many agents when the Massachusetts market was booming.

From the mid 1990′s to 2005 Real Estate was Easy Street. Multiple offers and home values rising by the month. There was much less marketing skill involved in the Real Estate business. Commission checks were rolling in and there were smiles everywhere. The life and times of a Realtor were rosy!

Heck you could price a home improperly and a few months later it wouldn’t matter because the market would have caught up to your mistake. An inexperienced Realtors blunders could suddenly turn into genius. Those were the days.

The Real Estate market today is much different. Terms such as auctions, short sales, mortgage meltdown, and foreclosure,  are all common things we deal with on a daily basis. There are no lines forming at the door to the division of Real Estate licensing anymore.

In fact the Real Estate industry has gone through a consolidation. Many of the agents who didn’t realize that you need to invest a serious amount of time and energy in actually working your tail off are getting out just as fast as they entered.

There is also another set of agents that have managed to hang around but  don’t have a clue about what you need to do in order to be successful in a challenging market. Up until a few years ago, a Realtor that entered the business in the last ten years had not seen a down Massachusetts Real Estate market.

Times have changed and so should your thought process about picking a good Realtor to sell your home!

If you were looking for skill sets of the best Realtors it would be those that know how to price homes accurately, have a strong grasp of online marketing and communicate well throughout the home sale process.

The Internet has grown by leaps and bounds as a tool to sell homes. Survey after survey says that almost 90% of all buyers find their home from an online search! If you are considering selling your home it makes sense to be aligned with a Realtor who provides a dominate online presence for their clients. Not an agent that is not going to tell you what you want to hear in order to get the listing!

Using Google as an interview tool can be very important of selecting a great Realtor to work with!

There are lots of Realtors that love to talk a good game about how much online marketing they provide. Here are three tips that will expose the online pretenders from the internet savvy Realtor. Google the agents name you are considering hiring and also ask them for an address of a home they are marketing. Lastly, Google the town you are located in, state and the word “Real Estate”. As an example Hopkinton MA Real Estate.

You should Google all of them. If the Realtor has any grasp on social marketing there should be pages upon pages of results for their name! You should be able to quickly get the picture as to whether or not this agent is Internet savvy.

Real Estate SEO

When you Google an address of a home they are marketing, you will be able to see all the sites that the home is being marketed on. Think about this for a moment…if you Google a homes address and don’t come up with anything other than Zillow or Realtor.com you have found a Realtor that follows the 3 P’s of marketing. Run for the hills Amigos this is not what you want!!

The most competitive search terms to rank for online are the city, state and Real Estate combined. Everyone vies for the 1st page of Google for these terms because buyers will use them to search for property! An agent that is on the 1st page will see an exponential difference in Real Estate traffic to their site. Obviously this is what you want as a seller.

Besides Real Estate, one of my passions is SEO (search engine optimization). When a client hires me to sell their home it will be found everywhere online. My clients property becomes front and center for those buyers who are looking in my market area. A good Real Estate professional understands the importance of implementing a social media strategy into their marketing plan.

The goal is to provide the greatest exposure to my Real Estate listings, while also generating worth while hyper-local, geo targeted content that can be found through the search engines. So how is this accomplished? Well 1st let me tell you it now takes days to get the marketing set up for my clients homes.

The 1st thing that is done is getting the listing into my website that covers Real Estate sales in Metrowest Massachusetts. This website is highly indexed by Google and will usually come up on the 1st page for anything related to Real Estate in the towns I cover.

This is important because if the site can not be found what good is it? My knowledge of search engine optimization has allowed me to have a top ranked Real Estate site. One of the best features of my website is the ability to syndicate the listing to some of the most heavily traveled Real Estate sites at the click of a button. Click the link to see all of my Metrowest MA Real Estate marketing. There is not another Realtor in the area that provides this type of Real Estate exposure.

If you are not in my coverage area and need a Realtor this is the type of Real Estate marketing you should be looking for! Of course an agents track record is also an important consideration. Here are some great interview questions for listing agents to help you make a great selection.

Related Real Estate articles:

_________________________________________________________________

About the author: The above Real Estate information on picking the wrong Massachusetts Realtor can get ugly was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Upton, Mendon, Hopedale, Medway, Franklin, Framingham, Grafton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, and Douglas.

{ 2 comments }

Marking a property under agreement or accepting back up offers?

In Massachusetts when you are marketing a seller’s home and you procure a ready willing and able buyer to purchase a property you have hopefully started your journey to a successful closing.

One of the things that Realtors are required to do is change the status of the property when we have a signed contract between a buyer and seller.

Realtors are given one of two options in the Greater Boston Multiple listing service (MLS) when you have a contract. You can either mark the home “under agreement” (UAG) or “accepting back up offers” otherwise known as (BUP).

It is up to the seller on which way they feel makes the most sense. In most circumstances  trying to decide which way to mark the status will usually come down to what the Realtor recommends.

There are a number of Realtors that just flat out tell their clients to mark the home as accepting back up offers. This is down right foolish! I am in the camp that does NOT give this advice and here is why.

9 times out of 10 when a buyers agent sees a home in the MLS marked as accepting back up offers they are not going to show the home anyway. This makes perfect sense. Why take the time and effort to show a home that for all intents and purposes is really under agreement? The only way a buyer could actually purchase the home in a BUP status is if the 1st buyer backs out. Most Realtors don’t want to get a client excited about purchasing a home that more often than not is already going to be sold.

The second reason is even more important to the seller. When you mark a home as accepting back up offers the status of the property is technically still considered “current” by MLS standards. What this means is the days on the market continues to elapse when in the BUP status.

The Realtor is also required to put the reason why the status is marked as accepting back up offers. Some of the most common reasons include the signing of a purchase and sale agreement, home inspections, or the buyers financing commitment.

So here is the rub. Lets say the Realtor marks your home as accepting back up offers (BUP) and gives the reason as the buyers financing commitment.  Lets also assume your home has been on the market for 45 days.

Generally speaking the time needed to get a mortgage commitment from a lender is around 30-45 days from the time the lender takes the buyers application. What happens if the sale falls apart during the time frame it is marked BUP?

The unfortunate answer is that when your home comes back on the market the days on market will include all the time that is was marked BUP. It will show in Multiple Listing Service (MLS) like your home has been on the market for quite a long time!

This is NOT the case if you had marked the home as under agreement. When a home is marked under agreement the days on market clock stops! So in the above example if the home was marked UAG and came back on the market the market time would read 45 days.

Curious Massachusetts home seller

Why is this so important? I have never met a buyer in my twenty four years in the business that did not ask “how long has the property been on the market”. Every buyer wants to know this because it will give them an idea what their leverage will be when making an offer! When a home 1st comes on the market a seller is in the drivers seat. As the market time grows the seller loses their negotiating leverage.

After a certain time period buyers will start to mentally ask themselves why has this home not sold? Am I making the right decision purchasing this property?

If two similar homes are on the market and one has been on for 14 days and the other for 200 days which home do you think a buyer will feel like they can negotiate a better price on?

Believe me I ask myself all the time why some Realtors give the advice they do on various Real Estate subjects. This one is a real puzzling to me. Is it just the heard mentality? Is it a lack of confidence in their ability to keep a deal together? Is it the seller telling them this is the way they want it to go and the Realtor just says “OK” without explaining the disadvantages?

Inquiring minds want to know!

_________________________________________________________________

About the author: The above Real Estate information on marking a property under agreement or accepting back up offers was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Franklin, Framingham, Upton, Grafton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, and Douglas.

{ 1 comment }

Doing search for Metrowest MA Real Estate

It is a fact that 90% of all home buyers start their search for a home online. The days of buyers using newspapers and magazines as a viable means to find a home are over!

Keeping this in mind, the goal of any Realtor that is worth their commission is to make darn sure the vehicles they are using to market a clients property come up in Google for local keyword searches. This would include a well indexed website and Real Estate blog!

If you are selling a home in the Metrowest Massachusetts area the kind of search terms you can expect a buyer to use to find property are the city, state, and the word Real Estate or homes for sale.

For example here are a few highly competitive Real Estate search terms you could expect a buyer to punch into Google:

Ashland MA Real Estate

Holliston MA Homes for sale

Hopkinton MA Homes

Metrowest MA Real Estate

These are the types of the most competitive search terms for Real Estate. There are companies that pay optimization experts thousands of dollars to make sure they are on the 1st page of Google for these search phrases.

Why? The reason is simple….this is how consumers search for homes! This is why when you do a Real Estate search you are going to find all the national players such as Realtor.com, Trulia.com, Zillow.com, Homes.com, Yahoo Real Estate, ect. These people pay big money to get onto the 1st page!

When an individual Realtors website gets onto the 1st page guess what happens? That Realtor generates quite a bit of consumer traffic!

It makes a lot of sense to hire a Realtor that is going to give your home massive amounts of exposure online!

Take a look at the video below and see how powerful my website (http://www.sellmyhomeinmetrowestma.com) covering all of the Metrowest area and beyond has become in Google and other search engines.

There is not another Realtor in the area that provides their clientele the kind of internet exposure I do!

Besides my website here is all the other sites I market on as part of my Metrowest Massachusetts Real Estate marketing. In 2010 which was generally regarded as a very tough year for Real Estate, I was ranked the #3 RE/MAX agent in Massachusetts. Part of this success was attributable to the online exposure my website and multiple Real Estate blogs provide.

_________________________________________________________________

About the author: The above Real Estate information on picking a dominant online Metrowest MA Realtor was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Mendon, Upton, Hopedale, Medway, Franklin, Framingham, Grafton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, and Douglas.

{ 2 comments }

Realtor Communication Skills The Number One Complaint!

April 28, 2010

If you look at any of the National Real Estate surveys the number one complaint from consumers against Realtors who are representing home sellers is the lack of communication skills. There are countless stories of sellers signing a listing contract and then never hearing from their Realtor again unless they initiate the contact. Obviously if [...]

4 comments Read the full article →

How Not to Sell a Massachusetts Home

April 26, 2010

Every week on the Multiple Listing Service (MLS) you see countless homes that come up “expired”. For those that are not familiar with the term, an expired listing is a home that did not sell. When looking over the possible common denominators of why some homes do not sell the reason is usually pretty easy [...]

3 comments Read the full article →

Why Accompanied Showings in Real Estate are a Big Mistake

April 21, 2010

In the Metrowest Massachusetts area where I am located it is pretty rare to see an accompanied showing. In towards Boston it becomes much more common place. Some areas around the country have them and others don’t. Why? Who knows but more than likely it has to do with tradition. I am glad the policy [...]

8 comments Read the full article →

Make Sure You Get Your Massachusetts Short Sale Debt Released!

April 16, 2010

If you are an avid reader of my Massachusetts Real Estate blog you probably have guessed that one of my passions is to help out those that are in need of completing a short sale. Massachusetts home owners struggling to make mortgage payments are often turning to doing a short sale as a means of [...]

9 comments Read the full article →

Real Estate Commissions Agent Bonus and Unethical Realtors

April 12, 2010

Many many years ago when I got into the Real Estate business every Realtor represented the seller. Consumers did not have the luxury of having a Real Estate agent in their corner to represent their best interests. Consumer law in Massachusetts however, changed in the 1990′s. Buyers are now afforded the opportunity to have a [...]

8 comments Read the full article →

Questions to Ask a Short Sale Listing Agent as a Buyer or Buyers Agent

April 7, 2010

There is no doubt that a short sale is not your run of the mill Real Estate transaction. Anyone who has ever been involved with one as a listing agent knows there are a lot of hoops to jump through! On a national level there is a very high percentage of short sales that never [...]

7 comments Read the full article →