From the category archives:

Realtors

Home Sellers Should Expect More From RealtorsAfter 27 years of selling real estate, I’ve come to notice the gap in professionalism in the real estate industry. I see agents who are doing a stellar job, rising above and beyond in their efforts to bring their clients the very best in the industry. I also see agents who do the bare minimum required to sell a home. The sad truth is that many unsuspecting home sellers don’t know the difference.

I’ve written extensively on the issues surrounding the sale of your home, and have taken a strong stand on the need for an experienced, capable real estate agent to market your home. I know there are some other excellent Realtors who feel exactly as I do so I’ve asked my social media friend and fellow real estate blogger, Karen Highland, of The Highland Group – Frederick Maryland, to share her thoughts on what sellers can and should expect from a real estate agent if they desire excellence in service and marketing.

Karen and Chris Highland have been helping buyers and sellers for 22 years, and feel passionately about offering the very best in real estate marketing and services to their clients in central Maryland. All you need to do is check out their real estate marketing videos and photography to know they practice what they preach! Along with leading their team, Chris is the residential sales manager at his brokerage and mentors newer agents. Karen trains and coaches in internet marketing, and writes for their blog, Frederick Real Estate Online. Chris and Karen always have something to say, and fortunately for me, they have agreed to share some of their passion with us. Take it away guys!

Are You Settling for Less from Your Real Estate Agent?

“Bill Gassett has been so gracious to ask me to lend my insights through a guest post on his real estate blog. This post is my version of what I know his readers have often heard from him: Home Sellers: You Can, And Should Expect More from your real estate agent!

It’s time to expect more from a listing agent. The process of buying and selling homes has only gotten more complicated in the recent decade. With the increase in disclosures and legally necessary paperwork, and the added tasks of internet marketing, to the increase in complexity in the process, the bar has been raised a number of times. Is your listing agent up to the task? There is one simple question to ask yourself as you choose a real estate agent to market your home:

Is the Realtor Able to Handle the Complexities of Today’s Real Estate Sale?

I remember when the pages in a contract to purchase a home could be counted on both hands. Yes, I’m certainly dating myself! The last contract I had in both hands was far heavier and had upward of 60 pages, with all the disclosures and addendum’s. To say that the process has become complex is an understatement.

Technical Complexities

Today’s Realtor has to be more than just proficient in the process and the language of the contract; they need to be replete with experience and technical expertise. They need to have a holistic view of where we are in the local real estate market, and where we’ve come from. They need to have a view of other aspects of the real estate industry in the same way…what is happening and why. As we have seen changes in the industry, our understanding of the issues has deepened. Having that background knowledge is an invaluable for a real estate agent.

An example of depth of knowledge:

Realtor Does Not Know Short SalesWe recently got a call from a homeowner who, with his wife, has been looking for a home for two years and were emotionally exhausted from their efforts with two different real estate agents. They put an offer on a short sale and waited 9 months to find out that their offer was not accepted. We were astonished to hear their story because that should have never happened. If their agent had known anything about short sales, they would have known that a bank would never approve an offer with a house to sell contingency.

Some observations:

• An agent may not want to specialize in short sales and go through the training and hard work of learning the process, but they still need to have a basic understanding of the issues surrounding a short sale. If they represent a buyer in a purchase, they are not doing them any favors by not having a depth of knowledge about all the aspects of real estate.

• As with short sales, there are many changes in the real estate industry that have impacted the way we buy and sell. A real estate agent need not specialize in everything, but they need to have a holistic understanding to help buyers and sellers with whatever they may possibly encounter.

• On the flip side, just because an agent specializes, doesn’t mean that they don’t need to know enough about all other aspects to help their clients.

You should expect your listing agent to have that experience and know-how, or at least have resources to draw upon for it.

Transaction Complexities

After vetting the best offer, there are many moving parts to the sale of a home. The success of the transaction depends largely on the skill of the listing agent to negotiate, handle inspections, follow-up, and see the deal through to the closing. Many sellers are quick to realize that the listing agent really earns their pay during the time from contract to close. This is the time when experience and local know-how are most valuable.

What does all this mean to you as a seller? You should expect your listing agent to have that experience and know-how.

An example of depth of knowledge:

Our single-family listing in a desired neighborhood sold in 3 days with 2 offers. At the home inspection, a crack in the foundation brought up a concern. Our seller had purchased the home 10 years earlier as a new home, and in the first year, the settling of the home resulted in a crack. The builder sent an engineer to study the crack and determined it was not of consequence.

The buyers, however, in a state of panic, asked for a $5,000 repair in the home inspection response, at the encouragement of their (inexperienced) agent. We brought in an engineer for a small fee and he gave us his opinion that the crack was still just the result of the initial settling, and was still of no consequence. With his expert opinion, we were able to calm down the entire situation. We all settled happily.
My thoughts on this experience are:

• We’ve seen dozens of, maybe more, foundation cracks. There are inconsequential cracks that result from the home settling, and there are serious cracks that warrant foundation work. Every crack, or every problem, should not elicit panic from the agent. When real estate agents encourage panic-driven actions at the first sign of any problem, it never helps the situation. It actually minimizes truly serious problems that sometimes occur, by turning every problem into something serious. An experienced negotiator will approach problems with an appropriate solution, not with drama. Every real estate agent should have a basic understanding of major home inspection issues so when they surface they are better equipped to handle the negotiations. This is what our clients expect from us. Our purpose isn’t to collect offers and wait to pass go like Monopoly!

• Approaching problems with a “scorched earth” policy blows them out of proportion, and makes their resolution that much more difficult. To address a problem with the request of an expert opinion is usually much better than asking for an exorbitant dollar amount for a fix… a fix to something that is not yet even clearly defined. An experienced negotiator will move toward further understanding and clarity, resulting in real workable solutions. The problems become hurdles rather than road blocks.

• Creating drama, panic, or adversarial conditions does NOT equal the duty to advocate for your client. An experienced and professional agent will not create drama. Rather, they will look for clarity and solutions.

Complexities in Lending

Karen Highland Real Estate AgentIn recent years, we’ve seen upheaval in the financing industry. Getting a mortgage is often a process that takes planning and strategy, as there are many types of loan products and more scrutiny involved.

What does all this mean to you as a seller? A listing agent does much more than market a home. They vet offers, and in that process, they must have an in-depth knowledge of all of the possibilities that each offer presents. This includes the credibility of the buyer’s financing, the potential of all contingencies presented, and the ramifications of inspections and their outcomes. The nuances of a transaction can be many. You should expect your listing agent to have that experience and know-how.

An example of depth of knowledge:

Our seller’s received two offers on their home. One of the buyers was using a loan program which had a down-payment matching feature for county workers. After a quick perusal of the pre-approval letter, Chris remembered that the program was for county workers, but not for school teachers, like this particular buyer. Without the matching funds, they were not able to come up with the down-payment. The lender should have known, but we didn’t know that lender, and we know better than to assume. We encouraged our sellers to accept the other offer, resulting in a successful settlement, without the wasted time and heartache of watching the first contract fall through.

There are many moving parts to a real estate transaction. The nuances of all of these parts are learned over years of real estate sales. The industry changes have meaning to the way a listing agent guides their sellers through the transaction to the best settlement possible. Make sure you choose an agent with a depth of experience.

How Do You Know?

Home sellers, you can and should expect more. When you are considering a listing agent, ask them to tell you their stories. Listen for depth of understanding, even if you don’t understand all of the issues yourself. After all, you should expect the very best when you are selling your home, probably your biggest financial investment.These are just a few quick examples – there are many more!

Choosing a great real estate agent is not about picking the one that gives you an unrealistic market value or that whispers in your ear they will have your home sold in 5 days because they are #1 at everything they do. Pick an agent that has your interests at heart and the knowledge behind them to represent your interests every step of the way throughout the transaction.

This is the kind of real estate agent you will be smiling at across the closing table!

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Having a Buyers Agent

Why have a buyers agentFirst things first. My name is Mark Brian and I am a REALTOR in Anderson South Carolina. Bill invited me to write a post that buyers would find informative or helpful. I was surprised that one of the most influential Realtors on the web would reach out to me.

So a BIG thank you goes to Bill!

I decided to write about why you need a buyers agent when buying a home.

Before you start thinking I am saying this for my benefit, I must tell you that I ONLY work as a listing agent. I have buyers agents in my office that work with buyers and I refer all buyers to them. The buyers agents in my office are REALLY good at what they do, so it just makes more sense for me to concentrate on what I do best.

Which is represent sellers and work to get them the best possible price and terms in the shortest amount of time. So how and why do you go about choosing a buyers agent?

The First Rumor to Dispel

There is a nasty rumor that buyers should go to the listing agent if they want to get a better deal. This is NOT true!
I don’t know why this myth still exists or how it got started.

Just hear me out on WHY it is NOT a good idea for Buyers to go to the listing agent thinking they will get a better deal:

  • The listing agent works for the seller to get the seller the best price and terms.
  • The buyers agent works for the buyer to get the buyer the best price and terms.

Do you see the difference?

If you are buying a home, you need a Buyers Agent to represent you!

Sure, the listing agent may be friendly, helpful, etc etc…

But make no mistake.

The listing agent is working for the seller.

I STRONGLY recommend ALL home buyers work with an experienced buyers agent.

Remember, I said I do NOT normally represent or work with buyers.

I only represent sellers as a listing agent and I am telling you:

Buyers always NEED a Buyers Agent!

Many buyers agents close more real estate transactions in one year than most people will in a life time. There is something to be said for the experience and knowledge that a buyers agent brings to the table.

My suggestion is to ask friends, family and coworkers for their suggestions. Interview several buyers agents and do not go with the first one. Do NOT select a buyers agent because they are your friend, family member or you went to school with them.

Find a buyers agent that you feel comfortable with and has the experience and knowledge you need.

A good buyers agent does much more than open doors or find you homes to look at. It is the stuff that comes AFTER you find the home of your dreams that makes the REAL value of a buyers agent crystal clear.

For example…

Making an Offer to Buy a Home

If you have found a home that fits your budget, in the right location and has what you need, then do not hesitate to make an offer. Because if you like this home, odds are there is another buyer right now looking for the same thing.

When you are working with a buyers agent, you can feel confident in making an offer. Remember the buyers agent is representing you and working to get you the best home at the best price and terms for you! But how much should you offer?

A Buyers Agent Will Help You Understand:

  • How long has the home been on the market
  • What’s the current market like?
  • Are home prices going up or down?
  • Are there any other offers on the property?
  • If there are other offers, how can you make your offer more attractive?
  • What does the comparable market analysis say?

Comps is short for comparable sales. Comparable sales are recently sold homes that are very similar to the home you are considering. You may also want to look again at the active listings to compare their prices to the home you are considering.

Too Little

If you make an offer that is too low, you run the risk of making the seller mad. This will only make negotiating much harder. Some sellers will not even counter an offer if it is too low.

With this in mind, your buyers agent will help you decide on a price that is realistic. Your offer should be based on what recently sold comparable homes have sold for.

Too Much

Without a buyers agent, it is also possible that you will offer too much for a property. An experienced buyers agent will know the local real estate market like the back of their hand. They can prevent you from paying too much!

Almost Right

Maybe your initial offer is close but not exactly what the seller was wanting. If the seller counters your offer, you and your buyers agent will need to negotiate the counter offer. Once again, the value of a buyers agent will become crystal clear.

But Wait There Is More…

Price is only part of your offer. You cannot forget the terms of the offer. You cannot overlook the contingencies. Exactly how this works varies from state to state and from one transaction to the next. Again, an experienced buyers agent is worth their weight in gold when it comes time to make an offer.

Your buyers agent will know how to write up the offer to include contingencies for inspections, the appraisal and financing and anything else that will protect you and help to ensure you are getting a good price and a fair deal.

In fact one of the biggest hurdles in a real estate transaction is the home home inspection. An outstanding buyer’ agent will help you negotiate any problems discovered at the inspection. Sometimes home inspection discussions can become contentious especially when the buyer and seller don’t see eye to eye on what should be fixed and what is a petty request. A good Realtor in your corner will help you sift through what requests are reasonable or not.

The Commission Is Not Reduced

No Commission SavingsSome buyers think that if they give up their right to have an experienced and knowledgeable REALTOR in their corner, that the commission will be reduced.

Actually, this is NOT true in most cases. I do not know where or why this idea came about.

The commission is set when the seller signs the listing contract. The listing company then agrees to split that commission with another broker if they bring the buyer.

Normally there is no mention of the commission being reduced if a Buyer wants to buy a home without professional representation.

Information Versus Knowledge and Experience

The changes that technology and the internet have brought to real estate have been substantial. Many thought that the same thing that happened to travel agents would happen to real estate agents. There have been many attempts to accomplish this but technology cannot match the consumer’s need for the knowledge and experience of REALTORS.

Many buyers think that since they can find listings online without an agent, they do not need a buyers agent. Adding to this problem are the websites that produce home values which cause buyers to believe they do not need a buyers agent.

Some real estate websites have another problem with accuracy:

Listings That Are NOT For Sale

OR

Home Values That are WRONG

These websites are NOT licensed real estate professionals. This means they are not accountable and can pretty much do whatever they want. Which means buyers find homes on these websites that are NOT for sale or sold many months ago.

There is no doubt that buyers can find a plethora of real estate information online. And buyers can browse thousands of listings from the comfort of their couch.

The problem is some of the information you find online is not true. Especially home values. If a website has home values that are off by 5%, that doesn’t sound too bad until you do the math.

A 5% error on the price of a $300,000 home is a $15,000 difference.

Not sure about you, but I wouldn’t mind an extra $15,000 in my pocket…

A BIGGER problem for buyers is all the information in the world means nothing if you do not have the knowledge and experience to use this information correctly. You have to know what information is true, what is helpful or accurate and what to toss out.

An experienced buyers agent will know the local real estate market like the back of their hands. One of a top agents greatest assets is being able to determine the market value of a home for you. An experienced buyers agent will have seen almost every situation imaginable. A Buyers Agent knows how to write contracts to protect the buyer. A buyers agent is an expert in negotiations.

Can you honestly say this about yourself?

So while buyers can find plenty of information online, it is NOT a substitute for the knowledge and experience of what a great agent can do for you!

The Buyer’s Agent Summary:

When you are buying a home, you are dealing with what is probably the largest financial decision of your life.

  • You need someone on your side that knows what they are doing.
  • That person is called a buyers agent.
  • Not having a buyers agent does not get a home buyer a better deal.
  • Not having a buyers agent does not mean the commission is reduced.
  • Do not select a buyers agent because they are your friend, family member or someone you went to school with.

Interview several real estate agents and find someone you are comfortable with and has in depth knowledge in the area you are interested in buying a home. They should have experience dealing with the type of home you are interested in buying also. A good real estate agent will point out mistakes you could be making and not bat an eyelash in doing so. After all the best buyer’s agents are thinking about their fiduciary responsibility to you and not when they will be cashing their commission check!

There is a difference between information and having knowledge and experience when it comes to real estate. If a listing agent is telling you to get a buyers agent to help you to buy a home, isn’t this something you should consider?

Hopefully you have figured out that it really makes sense to have a buyers agent when purchasing real estate!

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How Real Estate Agents Can Market Themselves

Real Estate Book

 

 

 

 

 

 

 

Mark Jenson, a real estate agent in Cleveland, came to me with a request: “I want a book to promote my business. But not a book about real estate – a book about me!”

It was a strange approach, but not ineffective.

It was strange, because the normal approach we take with real estate agents is to write a book that gives lots of tips on how to buy and sell your home. That makes the book useful to readers, and helps them understand that the agent really knows his stuff. Amidst the standard advice, one inserts some anecdotes from the agent’s past experience, to show how he has come to the rescue, achieved a higher sales price for the seller on one occasion and bargained the seller down for the buyer on another.

Here are some of the points that would typically be included:

• How to work with an agent
• Determining your asking price
How to apply for a mortgage
• What forms you will need to complete
• How to prepare your house to fetch the highest value
• How to host an open house
• How to buy a house for less
• How to make sure you don’t buy problems
• How to determine what you can afford
• How to narrow down the choices
• Home inspections

Mark Jenson wanted none of that. He wanted something focusing strictly on himself. He wanted to build a relationship with potential clients. Sure, the anecdotes in the book were all real estate related, so they clearly demonstrated his expertise. But would the unorthodox approach work?

In a word, yes.

Let’s not forget that it really takes only one or two extra sales for a book to hit positive ROI. While direct cause and effect cannot always be drawn from a marketing tool to a listing, it does appear that Mark has already broken even and made some money from the book. But why did his approach work? And did it work any better than the more orthodox approach.

First and foremost, it worked because a real estate agent can always distinguish himself or herself in the market as an authority by becoming a “published author”. As long as the book is about real estate, an agent’s face and name on the cover simply says “expert” and “authority” and “trust me” with a credibility that no business card will ever convey.

The business card says: I am a real estate agent.

The book says: I am THE real estate agent.

In that respect, the approach made no difference.

Second, Mark has been in real estate for over a decade, so he has some stories to tell. Stories always make for a better read than how-to tips,. On the other hand, how-to tips are more useful, especially if someone is about to buy or sell something as important as a home. I don’t think we’ll ever know which got read more, nor am I convinced that matters.

Mark’s strategy was simple. When a new owner takes possession of a home, he leaves a bouquet of flowers and three copies of his book, autographed, in with the new owners. The new owners move in, meet the neighbors, show their friends and family around, talk about the agent (“An amazing agent. Have you seen his book?”) And the word spreads.

This strategy varies from the typical agent’s book marketing strategy, where an agent might hand a book out to everyone who walks into his office.

Another standard tactic is to send a copy of the book to the local media, along with a note: “If ever you need someone to comment on real estate in this town, I am sure I can help you.” I have no idea if Mark did this. Sometimes it works, sometimes it doesn’t.

The weekly real estate section in most big city newspapers needs content – interesting articles to offset the pages and pages of listings. They aren’t fooling anyone; the section is an advertising tool, not a part of the “newspaper”. But they like to put content, and a review of a new and local real estate book can be a refreshing change. More importantly, if they need comments on house prices or mortgage rates, they now have another source that they might turn to for a quote.

Not every agent is well-placed to follow Mark’s strategy. Not every agent has a dozen years under his belt. A newer agent who wants to distinguish himself with a book, is probably better placed to go the conventional route, dispensing solid advice and showing that he knows what he is talking about..

At this point, you might be wondering whether book marketing should replace billboards and benches and other signage. The short answer is, no.

Billboards and similar advertising have one goal and one goal only – to keep an agent top of mind, so that when the time comes to sell, people will pick that agent. It’s all about name recognition.

So where does a book come in? The answer: anywhere there is a heated battle for name recognition, and several names are recognized. In those communities, having name recognition and being seen as authority on real estate gives an agent the edge.

So which works better, Mark’s approach or a more conventional how-to real estate book? I have no idea, and I am sure I will never know. But you probably do know, because you know your market and you know how you relate to people. That is likely the secret to success, and what Mark Jenson intuitively understood. If you want to distinguish yourself with a book, just make sure it will fit your personality and your marketing style, and I don’t think you can lose.

David Leonhardt runs a global team of writers through The Happy Guy Marketing. His team helps entrepreneurs, including real estate agents and mortgage brokers, write their business books. They help other people write their biographies and novels and screenplays.

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Picking a Massachusetts Realtor

Selling a Massachusetts home today is not like it used to be back in the middle of this decade. Quite honestly when you needed to sell a home back then it was as easy as convincing a dog that table scraps taste better than what’s in his bowl. Boy has the Real Estate landscape changed!

Back then the 3 P’s of marketing always worked…Put a sign in the yard, put it in MLS and pray:)

When you are selling a home today in Massachusetts you better be darn sure you do your homework on who will be representing your best interests in the sale.

Selecting a great Realtor to market your home should be one of your 1st considerations.

As a Realtor who has been selling Real Estate for almost twenty five years, I can tell you with certainty that the Real Estate agent you select will have the greatest bearing on whether you will be happy a happy camper or not. In the Real Estate industry there are some very good agents and some that have no business holding a license.

One of the things that puzzles me the most about the my business is how lackadaisical people are about selecting a Realtor. When people need a good doctor, lawyer, auto mechanic or a host of other things they do their proper research. Decisions are not made lightly. On many occasions this does not hold true with selecting a Realtor even though you would think it should given a home is often times a persons largest asset.

From being in the business I can tell you with certainty that there are three traits that you most successful agents have mastered.

These include the ability to price a home properly, a well designed marketing plan, and someone with effective communication skills.

Lets face it we all want our homes to sell for the most money. It is human nature. We all think our home is better than the guy that just sold down the street. Many home owners make their biggest mistake by going with the Realtor that gives them the highest price.

Guess what…there are unprofessional agents that know some people make decisions based on emotion and not logic. There are a certain segment of Realtors that will tell you what you want to hear to get your business.

Once the agent has you under contract and the home has been on the market for a while they start to badger you for price reductions or worse say nothing. You may be thinking what is the point of having an overpriced home? Some agents just don’t care because they are using your home as a means of drawing calls from buyers that could lead to  sales elsewhere.

So how do you avoid making a poor decision picking a Massachusetts Realtor?  Here are a few tips:

  • Ask good Realtor interview questions. Look for a Realtor that has a good track record in both seller’s and buyer’s markets. Past success is usually a great indicator of future success. Ask the agent for a few references. I would suggest asking for some of their most recent sales and not from some hand picked list that you know will be giving them glowing reviews.
  • Look over the market evaluation of your home very closely. Do the comparable sales look similar to your property? Remember you need to be looking at this information through the eyes of a buyer. If a similar home down the street had a brand new top of the line kitchen and other updates don’t expect to be getting the same price if you don’t have them.
  • Picking a Realtor based on the price they give you is really double whammy because more often than not you will be stuck with a lousy agent and an overpriced home. Even an outstanding agent will have difficulty selling an improperly priced home. There are countless homes that come up expired each week. The common denominator is most often the wrong list price!

The 2nd trait that most exceptional Real Estate agents have is the ability to market well. What this really means is the ability to market on-line. The days of people finding homes by looking in the classifieds and magazines are over! Almost 90% of all buyers find their homes by doing some kind of on-line search.

As a home seller you should be looking for a agent that has a very strong web presence. By web presence I don’t mean putting it into the Multiple listing service (MLS) and Realtor.com. While these things are important they are what every Realtor does.

The Realtor you select should have their own website and it should come up in local Real Estate searches. The ability for the site to come up in searches is of the utmost importance. A Realtor could have a very attractive website but if it does not come up in competitive searches it will not help YOU sell your home.

Massachusetts Real Estate marketing

For example if I am a buyer and I am going to be looking for homes or condos on-line, I am probably going to go to Google and punch in something like:

  • Hopkinton MA Real Estate
  • Holliston MA homes for sale
  • Real Estate Ashland MA

or something similar. A Realtor that can come up on the 1st page of Google for these terms knows what they are doing, as these are the most competitive terms to rank for. All the National Real Estate portals such as Realtor.com, Homes.com,  Zillow, Trulia, and Yahoo Real Estate spend lots of money to make sure their sites are on the 1st page of Google because they know that consumers use these kind of terms to find property. When a Realtor can get their website to the 1st page of Google guess what happens?

Lots of traffic and many more eyes viewing the homes they have listed for sale!

When doing these kind of searches today you will also notice that the agents that really know their way around the web 2.0 have started a Real Estate blog to market their properties.

Google loves blogs because they are not static like websites. The best blogs are updated on a weekly basis and will be used to showcase a homes best attributes. Search engines love fresh Real Estate content!

Besides a website and a blog you want to make sure that your home is found in the places where most people searching for a home visit.  One of the things I am most proud of as an agent is my ability to have my clients homes or condos all over the place on-line. Here is a list of the most visited Massachusetts Real Estate sites for selling a home or condo.

Let me say with great emphasis that there is a big difference between just being in these sites and doing a great job making your home stand out from the competition! What you want to see for your home is multiple photos taken with a high end camera, well thought out descriptions highlighting the best features, and video tour that takes a buyer through the home.

Lastly, you want a Realtor who communicates with you on a consistent basis. Most sellers want to know what is going on with the process of selling their home. Who wouldn’t! Make sure the agent has a plan to keep you informed. Does your Realtor call every agent after the home is shown to see what are the agents/buyers thoughts?

How is this information relayed back to you? One of the things I do for my clients which they really appreciate is a feedback report that can be viewed on-line. We give the client a password to the site and they are the only ones besides us that can see it. It keeps them in the loop on what buyers are saying and they just love it! The feedback helps us as well because if we see a pattern in the comments we can make suggestions to address the issue.

If you find an agent that does these things and you do your part keeping the home clean and making it easy to show, you will have a blueprint for a successful Massachusetts home sale!

Other related Real Estate articles:

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About the author: The above Real Estate information on selling a Massachusetts home and picking a Realtor was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 24+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service the following towns in Metrowest MA: Hopkinton, Milford, Southboro, Westboro, Ashland, Holliston, Medway, Franklin, Framingham, Grafton, Hopedale, Mendon, Upton, Northbridge, Shrewsbury, Northboro, Bellingham, Uxbridge, Worcester and Douglas.

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Disclosing Murder Suicide or Haunted Homes in Real Estate

April 12, 2011

While working as a Massachusetts Realtor over the last twenty five years one of the questions that always seems to come up is whether or not a Realtor is obligated to disclose a murder, suicide, haunting or other type of paranormal activity that may have occurred in a home or other Real Estate. Wikepedia defines […]

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How to Interview a Realtor With Great Questions

September 30, 2010

Realtor interview Questions Carefully interviewing a Realtor should be one of the most important things any home seller does when considering selling their home yet many do not. Having been in this business for almost twenty seven years I have found this to be pretty fascinating. There are lots of folks that will make contact […]

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Picking The Wrong Massachusetts Realtor Can Get Ugly!

June 18, 2010

As a Realtor, knowing how to market your services as well as a clients property online can be very powerful. In the Real Estate field it can certainly be the difference maker in whether or not a client chooses to hire you or NOT! It is not that hard to figure out that Realtors are […]

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Marking a Property Under Agreement or Accepting Back Up Offers in Real Estate?

May 13, 2010

In Massachusetts when you are marketing a seller’s home and you procure a ready willing and able buyer to purchase a property you have hopefully started your journey to a successful closing. One of the things that Realtors are required to do is change the status of the property when we have a signed contract […]

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Picking a Dominant Online Metrowest MA Realtor

May 2, 2010

It is a fact that 90% of all home buyers start their search for a home online. The days of buyers using newspapers and magazines as a viable means to find a home are over! Keeping this in mind, the goal of any Realtor that is worth their commission is to make darn sure the […]

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Realtor Communication Skills The Number One Complaint!

April 28, 2010

If you look at any of the National Real Estate surveys the number one complaint from consumers against Realtors who are representing home sellers is the lack of communication skills. There are countless stories of sellers signing a listing contract and then never hearing from their Realtor again unless they initiate the contact. Obviously if […]

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