This Best Google Plus Real Estate Article compilation started a number of years ago and has now turned into a highly-anticipated monthly edition with many real estate agents looking forward to its most recent copy.
With the real estate season shifting into a higher gear as we’re heading into the summer months, we’re more than likely to miss out on some great real estate publications as (business) life gets in the way. Luckily, these publications will more than likely have been picked by this compilation series!
Without further ado, here are Best Google+ Real Estate Articles for the month of June:
5 REASONS AN OPEN HOUSE CAN HURT THE SALE OF YOUR HOME
The vast majority of real estate agents will communicate to the home seller that the open house is a necessary tool in the marketing of a home for sale. After all, holding all these houses open will result in plenty of interested home buyers, right?
Well, as Sharon Paxson argues in her article that this additional exposure is likely to be the case in theory. Contrary to the home search before, active home buyers are now searching the internet for properties which might be of interest, are alerted once new listings come onto the market and can immediately see which ones will be held open.
If anything, holding an open house can hurt the sale of a home for a number of valid reasons.
DO OPEN HOUSES SELL HOMES?
Sticking with the theme of open houses, it wouldn’t be appropriate without having one of Bill Gassett’s pointed articles about why sellers can skip this archaic marketing activity.
Lot of real estate agents will be asked whether open houses work. And, more importantly, does an open house sell homes? Of course lots of agents will mislead homeowners for their own benefit.
If you’re an avid reader of Bill’s articles at Maximum Real Estate Exposure, you will know by now how he feels about open houses and real estate agents portraying the marketing tool of open houses as a necessity to sell a home.
There are pretty much two camps on this topic: you’ll have those who claim open houses are a crucial part of the marketing process and then you’ll have those who say open houses are completely unnecessary.
As Bill questions in his article, when someone asks whether open houses work, perhaps a better question to ask ought to be, “For whom do open houses work?“. After all, doesn’t every serious home buyer just pick up the phone and call the agent to set up a viewing appointment once they’ve found their ‘dream home‘? Or will they patiently wait around until there’s an open house to go view the property?
Of course they do! Real estate agents hold open hpouses for their own self serving interests, potentially setting up dual agency furthering their benefits.
AVOID THESE 10 REAL ESTATE OPEN HOUSE MISTAKES
Not convinced you shouldn’t skip the open house? Don’t feel bad there are a lot of sellers that like the though of having an open house.
As home buyers, we all like to view properties in their best possible conditions, don’t we? However, do we also realize that these great first impression experiences just don’t happen like that by accident?
As discussed by Xavier De Buck in his article, chances are pretty good that the home seller and his/her real estate agent have been doing the necessary preparations weeks in advance in order to get the house ready ahead of the marketing!
A popular marketing method is holding an open house, whereby interested home buyers visit the home. And, that’s exactly where that all-important first impression comes into play! Sure, even though, the home seller won’t be around during those events (at least, let’s hope so!), there are a number of things which could potentially jeopardize the marketing of the property! Xavier mentions some essential open house mistakes the home seller can easily avoid when holding an open house.
THE BEST MARKETING & STAGING TIPS FOR SELLING YOUR LUXURY HOME
When does one regard a property as being a luxury product? Any real estate agent having faced the challenge of marketing a luxury home will confirm that ‘regular marketing‘ simply won’t be as effective anymore.
As Paul Sian points out in this article, the level of marketing and selling of a luxury home need to be elevated in order to attract the right buyer. Any shortfall in the presentation of this luxury product will result in the entire marketing falling flat, and missing out on potentially closing the deal.
But what will be required in terms of marketing (and staging) of the luxury home in order to get the most desirable outcome? That’s exactly what Paul’s excellent article explores!
NEGOTIATING HOME INSPECTION REPAIRS
Found your ‘dream home’? Check.
Located in a great neighborhood? Check.
Negotiated an even better price? Check.
However, what about that important home inspection? It’s quite easy to forget about it! Yet, as Jeff Nelson points out in his article, whether you’re buying a pre-existing home or a new construction, you should always get your own home inspection!
How does one negotiate the home inspection repairs as a home buyer? Jeff discusses some great rules of etiquette when faced with such a situation!
TIPS FOR A TIMELY CLOSING WHEN SELLING YOUR HOME
As a home seller, once your home is under contract and you’re counting down the days to closing, you may want to be prepared in advance if you would like to avoid pitfalls on the way! Plenty of documents, permits, contrats, etc to sort out ahead of time.
In this article, Michelle Gibson put together a number of tips for a timely closing when selling one’s home. Even though your real estate agent is likely to assist you along the way, it would really be in your best interest to be already prepared and don’t wait until the last minute to do so.
8 STEPS TO BUYING A HOUSE
Ask any number of your friends & family how their home-buying experience was, and they’re likely to tell you it was either a great experience or a complete nightmare!
In this very informational article, Joe Boylan decided to put this ‘Steps to Buying a House‘ guide together and provides a little insider insight in order to turn the whole home-buying experience into a great one.
“Is this the right time to buy?” or “How much home can I afford?” or “Where does the home-buying process begin?” are frequently-asked-questions which appear during the first steps of buying a house. Joe has broken down these procedures into small, manageable steps, ranging from preparation, to search, offer and finally, to closing of the home.
9 REASONS WHY SELLERS OVERPRICE THEIR HOME BUT SHOULDN’T
How does one arrive at a successful home sale? There are some key elements which need to fall into place and will require pro-active management!
Any real estate agent will very likely agree that correctly pricing the home is the most critical component in the equation. In this article, Kevin Vitali discusses the reasons for home sellers to overprice their homes.
Whether the home sellers purposely overprice their properties, or unwittingly take that approach, all with the goal of gaining some sort of advantage, Kevin explains why overpricing one’s home is never a good startegy. And in the long run, it will eventually cost the homeowners more than what they could have had, if only they priced the property correctly.
TOP BEACH HOUSE DECORATING IDEAS
There’s no doubt about it: owning a beach house (whether as a second home or investment property) is bound to foster great memories!
Even though one will continue to enjoy the beach house, as the years go by, things are likely to start looking dated. In her very helpful article, Joy Bender expands on the top beach house decorating ideas, which will come in very handy, whether you’re looking to upgrade your beach house, or looking to purchase one!
Joy’s experience over the years has exposed her to some of the most creative and amazing decorating ideas you can imagine! In other words, if you’re keen to turn that coastal retreat into a modern-day paradise, make sure to check out Joy’s article!
ON A CLOSING NOTE
And that’s all (s)he wrote! Ample advice for home buyers, sellers and real estate agents alike. And, if you were uncertain what exactly your stance was on open houses, a number of these articles may have tested you! I hope you will enjoy reading this compilation as much as I enjoyed putting it together. Make sure to check out these authors’ pages on Google Plus for new & exciting real estate content!
PREVIOUS GOOGLE PLUS REAL ESTATE ROUND-UPS
- The best of Google plus real estate for May 2018.
- The best of Google plus real estate for April 2018.
About the author: Xavier De Buck is a Johannesburg (South Africa) real estate agent with Keller Williams Realty, and who is passionate about the property market, social media and the synergy of both! You can read his blog at LuxuryHomesJohannesburg.com.