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Google Plus For Real Estate

Google Plus Real Estate Articles

 

 

 

 

 

 

 

 

 

 

 

 

What better place to find a wealth of useful Real Estate articles than on Google+. On Google+ you’ll find some of the best Real Estate professionals located in states nationwide. What do you do when you come across a Real Estate article that really stands out? In other words, the headline grabs you, or its on a topic that you’ve been dying to learn more about or what about those eye popping images? You’ll likely head back again and again to the spot where you’ve found these type of articles; welcome to Google+ where these amazing articles are found.You’ll also find one of the best Real Estate Communities is also on Google+ so be sure to check it out too.

Bill Gassett has been publishing monthly lists highlighting some of the best articles each month and he asked for my help in gathering up the list to feature here. You’ll discover modern, non-boring Real Estate articles below that you’ll be able to sink your teeth into to discover some great finds. Read them now, or bookmark, or pin for reading later. And be sure to share them and not hoard them all to yourselves!

Our first article highlighted is: Top Five Mistakes When Selling Your Home.

There are certain situations during the home selling experience that can and should be avoided at all costs. Here, Andrew Fortune goes over 5 mistakes to avoid when selling your home.

He touches on how pricing your home wrong can be downright scary to a Buyer; you’ll see a Buyer’s reaction to an overpriced home too! In addition, Andrew’s article goes over what can happen when you hire the wrong Real Estate Agent. This can have very adverse consequences and you’ll be advised on how to avoid this experience.

Keep on reading here to discover the entire article: “Top five mistakes when selling a home

A compilation of great Real Estate articles wouldn’t be complete without including one from Bill Gassett. Here Bill’s article is: What Appraisers Look At During A Real Estate Appraisal.

A Real Estate Appraisal is a simple part of the home selling and home buying process. Being in the know when it comes to appraisals can get you on the path that leads to a successful Real Estate closing. Here Bill tells you what you can do to make the most of your home’s appraisal, what will affect an appraisal and how to prepare for an appraisal from the inside to outside. He also covers how a Appraiser calculates your home’s value, appraisal myths, what happens when you need to challenge a low appraisal and a whole lot more.

Keep on reading here to discover the entire article: “How to challenge a low real estate appraisal”. As Realtors being involved in a low appraisal is never fun because we are usually in the middle trying to solve a problem one way or the other for one of our clients.

This next featured article by Seth Williams is pretty cool as it talks about cool inventions to be used in Real Estate. This article is: 20 Cool New Inventions for the Modern Day Real Estate Investor.

Who doesn’t like cool inventions? Especially when it can make our jobs and lives easier! This is an incredible list and you’ll be happy to now you can get these inventions now, as their not only available to George Jetson. You remember, George Jetson, right … from The Jetsons of futuristic 2062. If you’re scratching your head wondering, probably you’re too young as it ran in prime time series between 1962-1963 and then new episodes ran from 1984-1987. You can still see re-runs today. Anyhow, look at the list for George Jetson-like inventions!

Here Seth talks about the crazy looking Ball Chair, the under desk hammock that I have got to get, or how about an IPhone Stun gun case? These are just a few of the really cool items you’ll discover in Seth’s list.
Keep on reading here to discover the entire article: “ Inventions for the Modern Day Real Estate Investor”. The article is a fun way to look at the real estate business.

Top Google+ Real Estate ArticlesIn this last article, I talk about sweeping a Buyer off their feet, you’ll find sure-fire ways to sweep a Buyer off their feet to get a home sold. This answers the frequently asked Real Estate question of “How to attract Buyers when selling your home”. This article is: How can we Sweep a Buyer off their Feet?

Told in not a typical manner but rather in the form of a story; the story of Olivia and Jacob selling their home. Topics will be discussed that include; pricing a home right, how to make a home pop with excitement to blasting the home across the internet and more! You’ll hear how you can sell a home within 9 days.

Keep on reading here to discover the entire article: “How can we sweep our real estate clients off their feet“. As real estate agents we should always be looking to go above and beyond for our clients. The article shares how this can be done fairly easily!

The next article is by Kyle Hiscock who brings to the table his article My home expired, Why and now what should I do. Kyle explains why some homeowners are not successful selling their homes and what can be done to correct the mistakes they have made. The vast majority of sellers who run into home sale failure have a few common denominators which are pricing their home incorrectly and believing that all real estate agents do the same things to sell homes.   For some reason many who are selling their home believe that all Realtors are alike. This lesson is often times learned the hard way when the owner is unsuccessful and have to turn to someone who is a real pro.

In this next article, the dreaded low ball offer that we see all too frequently is discussed.  Here Debbie Drummond’s article is about Low Ball Offers in Real Estate – Do They Ever Work? From what should Buyers do in their low ball offer they present to how should Sellers respond to a Buyer’s low ball offer, Debbie provides solid advice enabling you to put your emotions aside to get the ultimate scenario you desire.

You’ll find that quite often low ball offers can be avoided simply by pricing a home right at the onset, which would discourage the need by Buyers to present a low ball offer as the home being sold is seen as being priced fairly.  By no means, will this always do the trick as some just like to try and get something for nothing. It’s how it’s handled that can make all the difference as Debbie points out.

Continue your reading here to Debbie’s complete article: Low Ball Offers in Real Estate sales – Do they work?

In the last article to round out the lot here is Seth Price’s article on 7 Keys to Local SEO for Real Estate Marketing. If you’re able to grasp SEO for your local Real Estate business, you’ll be reaching your target audience. Seth provides incredible recommendations to do just that.
Seth offers up tips on how to do it, provides examples of who’s doing it, how to create headlines and that incredible content to attract an audience.

Seth also reminds us about good, quality reviews. Customer reviews are powerful and likely can draw in many a new customer when you’ve proven to be great at what you do, selling homes. There’s so much more to learn in this article by Seth.

Keep on reading here to discover the entire article: “7 Keys to Local SEO Real Estate Marketing”. If you are a real estate agent or anyone who runs a small business for that matter, this is a great article to take your online visibility to another level.

Previous Google Plus Real Estate Reviews

Lynn PinedaThe following Google Plus real estate review was written by Lynn Pineda, a licensed Southeast Florida Real Estate agent for 9 years currently at Keller Williams Coral Springs Realty.

 

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Protect Your Home From Storms

 

 

 

 

 

 

 

Severe summer weather, such as hail, thunder, and heavy rain, can result in a great deal of damage to your home and other property. There are many steps that homeowners can take to protect themselves from the flooding and power outages that can result from severe weather events, so prepare ahead of time so that you’re not caught off guard. In this article, we’ll be looking at some of the most effective actions you can take to safeguard your home and property from dangerous and destructive summer storms.

Steps to Take Before a Storm

Typically you will receive warning at least a few days before a major storm arrives. This window of time gives you a chance to make the necessary preparations. Keep in mind that weather forecasts are never perfect; it’s better to prepare for a storm that never arrives, or that turns out to be weaker than anticipated, than not to be ready at all. Keep reading to learn a few things you can do when a major storm is ahead in the forecast.

• Thoroughly inspect your home and make sure you have done everything you can to secure it. This includes the items in your backyard and on your porch as well as indoors. Bring items such as trash cans, toys, lawn or patio furniture or any lightweight items that could become airborne indoors so they cannot blow away or become projectiles. If you have a swimming pool, make sure it’s securely covered.

• If you don’t have storm shutters on your windows, installing these can be an added layer of protection for your home. Another option is to upgrade your windows to a shatterproof material. These steps will help insulate your home during cold weather and protect it during storm season.

• If you have trees with loose branches, this is a good time to give them a trimming. You should also inspect your roof and make sure all of the shingles are secure. Your drains and gutters should be clear so they are able to do their job if there’s a heavy downpour.

• It’s always sensible to stock up on essentials when a severe storm is headed your way. This includes canned food, bottled water and toiletries. It never hurts to have extra supplies in your home even if you end up not needing them right away.

Dealing with Power Outages

Power outages are common during storms. This is something you should be prepared for. One of the best ways to be ready for a power outage is to have a backup generator. You can choose one that is sized appropriately for your needs. This can ensure that your home’s pumps, heating systems and any security systems keep working. A generator can prevent many problems associated with storms, such as flooding and food spoilage.

Whether you have a backup generator or not, you should also have some low tech solutions available in case of a power outage. This includes several heavy duty flashlights with plenty of batteries. Candles are also useful for keeping your home lit when the lights go out.

Preventing Floods

One of the most potentially destructive aspects of severe storms is the flooding they can cause. In terms of threats to both property and your family’s safety, floods are a top concern. Read on to find out a few ways you can protect your home from dangerous and costly water damage.

• Make sure that your gutters divert rain away from your home. If necessary, extend your rain gutters. Gutter should be free of debris. The slope of your yard should not cause water to enter your basement. It may be necessary to consult with a landscaper or other specialist to make adjustments in the direction surface water flows. For example, you may need to upgrade the quality of your soil.

• One of the most common causes of flooding is the failure of sump pumps and other systems in your home. As noted above, a backup generator will keep your sump pump powered and ready to remove water. The next best thing would be to get a battery-operated backup sump pump that will keep working if your main sump pump goes off due to a power outage.

• Fill in any cracks in your basement walls or foundation. Water can enter these cracks and cause flooding. You can seal cracks yourself or call a professional.

• Consider installing a home security system, geared specifically to notice if floodwater has entered your home. Many people hear “alarm” and think fire or burglar protection, but local ADT services in your area, and other flood sensor manufacturers, can install a system that will alert you if water rises even 1/16th of an inch in your home.

• Inspect your sewer or septic system. A clogged sewer or a septic tank that needs cleaning can cause a flood during a storm. Make sure to have your system inspected and maintained regularly.

Have insurance against flooding. While this won’t prevent floods, it will at least ensure that you are protected in case a flood does occur. A typical home insurance policy doesn’t cover floods, so you will probably need an additional policy for this.

Severe storms can unleash their fury any time of year, but they are especially common in spring and summer seasons. Keep track of the weather forecast in your area, and plan ahead. If you live in an area where storms are common, taking additional precautions might be necessary to ensure your home and your family are safe.

Don’t be caught by surprise. When you’re secure in the knowledge that you’ve done everything you can to prepare, you don’t have to fear Mother Nature. Protect your home by staying ahead of summer storms!

This article comes to Massachusetts real estate news via Beth Kelly who is a freelance writer based in Massachusetts.

 

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Best Google Plus Real Estate Posts June-July 2014

 

 

 

 

 

 

 

The internet makes it incredibly easy for information to be found. The problem is much of the information that is found on the internet is junk. Google Plus is one of the best places, if not the best place, to find quality real estate information! Google Plus communities, such as the Real Estate Community owned by Bill Gassett, are loaded with knowledge not only to make all of us better Realtors but to help consumers by providing rich content about buying and selling homes. This is a fantastic reason to encourage anyone who has an interest in real estate to join!

There have been many great articles published since Bill’s Best Google Plus Real Estate Articles May 2014 was published. Bill was actually kind enough to ask me to come over here to his blog to share my opinion on which articles I enjoyed reading the most. Here are several articles from the months of June and July that you should absolutely check out!

The Movement Against Zillow Estimates (“Zestimates”)

Over the past couple month’s there has been many real estate professionals writing about Zillow and other third-party real estate websites. Most of these articles have discussed and proven how inaccurate Zillow and other third-party websites truly are!
The first article, are Zillow estimates accurate by Bill Gassett is an in-depth explanation of the many problems with Zillow and their estimates. He explains the process by which Zillow uses to establish these estimates, explains why the estimates fail so often, and also gives some great reasons why real estate professionals hate Zillow.

Bill’s article was just the beginning to this movement over the past month against Zillow’s estimates. Debbie Drummond, a Las Vegas Real Estate Agent, followed up Bill’s article by giving an in-depth analysis of the effect of Zillows Estimates on the Las Vegas Real Estate Market. In this article she discusses why buyer’s need to take Zillows estimates with a grain of salt, which is absolutely true. During her analysis, she found that only 8 out of the 18 homes sold relatively close to what Zillow estimated these homes were worth. There aren’t many professions out there that allow a less than 50% accuracy!

Debbie’s article was followed by a great article by Andrew Fortune, “3 Reasons Why Local Real Estate Websites Are Better Than National Ones.”  In addition to the excellent infographic, Andrew discusses why consumers need to use local real estate websites, not national ones. Many consumers don’t realize that national real estate websites make money by selling advertising and leads to real estate agents. There are no requirements to be advertised on Zillow and other national real estate websites, other than the willingness to pay!

Andrew’s article was followed up by an article by myself, Zillow’s Home Value Estimates “Zestimates” – Accurate or Not?” . Like Debbie’s analysis of her Las Vegas Real Estate Market, I decided to perform an analysis on my local Rochester NY Real Estate Market. To no one’s surprise, less than 50% of Zillow’s “Zestimates” were relatively close to the 38 homes that were used in this analysis of recently sold Rochester homes.

This article also discussed other important reasons to not trust Zillow and other third-party websites. Third-party real estate websites often have outdated data due to the fact they are not held to any National, State, or Local regulations.
Four excellent articles within a month discussing the inaccuracies of Zillow and other national, third-party real estate websites. Bottom line, they cannot be trusted, and it is important that buyer’s and seller’s remember “LOCAL, LOCAL, LOCAL” when looking for real estate advice and information!

Real Estate & Internet Marketing

I want to make one thing clear, not every real estate agent markets the homes they sell the same, PERIOD! Over the past couple months, there have been a couple excellent articles discussing real estate and internet marketing.

Choose the right Realtor.

Many real estate agents will take a listing, put their sign up in the front yard, enter the listing into the MLS (Multiple Listing Service), and wait for the home to sell! Bill comes up with another gem of an article with his “Is Your Real Estate Agent a Post and Pray Realtor”.  In his post he gives many examples of a how to know you hired a bad real estate agent. These are the Realtors that are notorious for taking bad photographs, writing terrible descriptions of their listings, and don’t know how to market. Before hiring a Realtor, make sure to check out this terrific article on how to pick a Realtor!

Have a real estate blog.

Many real estate agents have discovered the power of having a real estate blog. There is nothing that can brand you better or show off your market expertise than having a blog. Of course if you know a little something about SEO it is even better as your content is likely to be found by consumers doing some kind of online real estate search. Seth Williams a blogger at RE- Tipster put an excellent reference together of some of the best real estate blogs at the current time. In Seth’s overview of some of the leading real estate industry blogs he groups them by collaborative blogs, real estate investing, marketing/technology, real estate economy and local Realtor blogs.

Have a visible internet presence.

The internet plays a huge role in the real estate industry nowadays! Buyers and sellers are beginning to their research online. A real estate agent who doesn’t use social media, doesn’t blog, and doesn’t have a website is stuck in the stone age of real estate! It is necessary and don’t ever let anyone tell you it isn’t! Karen Highland’s Real Estate and Internet Marketing article discusses the secret sauce of internet real estate marketing. Search engine optimization or SEO, is this “secret sauce” that isn’t really secret.

Any Real estate agent who has taken the time to blog regularly with quality content, interact socially, and work on their websites understands what internet marketing is and the impact it has on their business! Check out Karen’s article if you don’t believe that internet marketing is a huge part of the real estate industry, I think you will change your mind afterwards!

How to Buy a Home in a Seller’s Market

Many real estate markets across the country right now are in the midst of an extremely competitive seller’s market! Sellers are being able to “pick and choose” which of the multiple offers they would like to accept. While this is great for sellers, not so great for buyers! The good news is that there are things that can be done to help a buyer succeed in a seller’s market!

First and foremost, a buyer needs to be pre-approved, not pre-qualified! There is a major difference! In the article buying a home in a seller’s market, by Lynn Pineda, she does a marvelous job on explaining what a buyer can do to help themselves succeed with their home purchase. The tips given by Lynn can prevent the heartbreak associated with losing in a multiple offer situation.

These June and July “Best of Google Plus Articles” are just a small taste of what you can expect to find on Google Plus and more specifically, in a Real Estate Community, like the one owned by Bill Gassett! If you haven’t joined, what are you waiting for?

This review of what the Google Plus real estate community has to offer was written by Kyle Hiscock a top Realtor covering the Rochester New York area.

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How to Purchase From a FSBOWe talk a lot about buyer’s agents and listings agents and the benefits of both but what happens if your buyer finds a home that’s not listed with an agent? This is actually not that unusual because buyers will look for homes everywhere and they don’t really care where they find the house, only that they want to try and buy it.

This is what happened with one of my favorite clients. A young, single woman of about 22 working at the local pharmacy in town doing very well for herself and wanted to start investing in the real estate world. This is a great direction for her since she was young, had the funds for an FHA down payment and had a great head on her shoulders.

In my mind, there was no concern for her age when it came to jumping in with both feet. She found me online so she was well versed in searching the Internet. Even though I sent her several homes that met her criteria, the one she wanted to see came from an ad in the local newspaper. Of course it was a FSBO (for sale by owner) and in most cases those sellers may not want to deal with an agent, hence the FSBO in the first place.

But I still advocated on her behalf and called for an appointment. The gentleman was also young and in the military and couldn’t afford listing agent fees so he decided to try it on his own. Here we come, agent in tow.

He was very cordial but I could see he was nervous about the idea of an agent in the mix. My buyer loved the home however and wanted to make a full price offer. The seller asked me if I could assist in the sale and I said sure, for 3% of the sale price. A modest fee since I was now facilitating the deal on both sides. He understood and because he had no previous knowledge of how real estate worked, he agreed.

I found it odd that those that don’t know the process would risk such a high liability in legal documents by listing themselves but in his case, he lucked out with an agent that was not about to swindle, cheat or lie to him throughout the process even though my loyalties were first to my buyer.

We wrote up the deal and I explained everything to both buyer and seller and even though he was a little apprehensive as to all the documentation, I assured him it was all valid and above board. He signed and on we went to inspection.

Because this was an FHA, the house had to be approved under the strict guidelines for an FHA loan. But the previous owner purchased the house under VA terms so we were more than covered for FHA.

The snag came when the appraisal came in. The appraisal came in lower than the list price, and of course, lower than my buyer was willing to pay. When I informed the seller, again he was apprehensive but I gave proof and informed him of his options. He could terminate the transaction, my buyer could make up the difference or he could lower his price. Since my buyer didn’t have the extra funds and I informed him that any appraisal might return the same results, he agreed to lower the price.

I was able to open escrow for them, help them both through the procedure and close on time. The seller was happy and satisfied and I felt that he was my client just about as much as the buyer. I even gave him a moving away gift on closing day.

A Fine Balance of Power

Now this set up worked well but it can always go south quickly. Sellers can go behind the agent’s back and persuade the buyer to drop their agent and just deal one on one. This is where close communication between buyer and agent is so crucial. Buyers that think they know everything and how it all works and can be easily dissuaded into ditching their agent. The benefit I had with my first time buyer is that she trusted me to work for her no matter which home she chose. Regardless of what home you buy, have a buyer’s agent on your side.

I can’t stress this enough. Even though I am not in real estate any more I constantly tell my friends, family and just about anyone I know, get yourself a buyer’s agent! Don’t buy a house without one. You need the protection and assistance in case there is anything you don’t agree with or understand.

Buyers may think they understand the process and they may have even closed a few real estate transactions in the past but things change; rules, laws and requirements change and real estate agents are required to keep up with all of these. If you don’t understand something you’re signing and you don’t have a buyer’s agent to help, you may be signing something you really don’t agree with and it could lead to legal issues down the line.

Read more: Differences between listing agents and buyer’s agents

Also, listing agents have one primary goal – to sell that home! They don’t care if you don’t have a buyer’s agent, they may help with the transaction but again, you are not fully protected. Just as in my buyer going for a house without a listing agent, that seller had to trust that I knew what I was doing and wasn’t going to screw him over. Of course we didn’t, but if he had his own agent, that agent could have verified the purchase and sale agreement and made sure the seller was protected.

Yes, you can buy a house from a seller that does not have the property listed with an agent and still use your buyer’s agent. It’s up to the agent to negotiate with the seller on any commissions or fees paid at closing to the agent. The buyer doesn’t have to pay for the help of a buyer’s agent. Just another one of the many reasons I always say “Have your own agent when buying a home!”

Tammy EmenethAbout the author: Tammy Emineth writes dozens of  monthly blogs to offer assistance to real estate websites as well as all types of personal websites. Tammy does marketing and online promotion through various social media channels for her clients.

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How To Get The Best Photos When Selling Your Home

June 20, 2014

Photography Helps Sell Real Estate If you’re like me, you probably enjoy looking at homes online. Many people browse homes on the internet for fun. My wife and I like to look online at homes for sale in Colorado Springs, deep in the quiet mountain areas where we could never live, with our current lifestyle. [...]

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Don’t Get Too Emotional When Buying a Home

June 18, 2014

Keep Emotions in Check Purchasing Real Estate Getting too emotional when buying a home can cost you big time! The last thing you want to do is create a lot of extra stress for yourself when buying in home. In order to make your purchase go smoothly we have consulted with Lolly Spindler of HouseHunt [...]

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The Inspection and Walk Through – What to Look For

June 11, 2014

The inspection and walk through are two very different AND very important things to do when buying a home. A home inspection is a limited and non-evasive examination of the condition of a home by a home inspector. A final walk through is a final inspection where the buyer makes certain that the property they’ve [...]

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How to Mitigate Injuries When Moving

June 6, 2014

Preventing Injuries While Making a Move It’s surprisingly easy to injure yourself or somebody else when moving out of one home and into another. From breaking fragile objects and cutting yourself, to throwing your back out trying to lift heavy furniture, moving can be dangerous for the inexperienced. While it might be safest for you [...]

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How to Find The Right Realtor When Selling A Home

June 4, 2014

                              Most home sellers leave the equivalent of a nice used car behind when they sell their home. That’s right, the “several percent” that most home sellers lose during the real estate negotiation amounts to the same as leaving a nice [...]

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Your Home Is an Investment – So Treat It Like One

May 28, 2014

                              This article comes all the way from Vegas. Debbie Drummond has been a full time Realtor in Las Vegas since 2003.  She specializes in the luxury home and high rise market.  Debbie’s website is The Las Vegas Luxury Home Pro where [...]

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